Development of creative concepts, road maps, technical specifications of special projects. Setting and monitoring the implementation of project tasks. Preparation of project promotion plan, analyzing the effectiveness of promotion and project results. Summing up and preparing reports on assigned special projects.

Spearheaded the development of new company products. My role encompasses a range of core competencies, including:- Conceptualizing development plans, timelines, and roadmaps;- Defining product requirements, specifications, and technical documentation;- Conducting research and analysis of existing market solutions;- Managing the recruitment and payment of contractors;- Overseeing project deadlines and maintaining clear communication with stakeholders and contractors.

Responsible for the implementation of special projects and online advertising on the websites of National Geographic Russia (nat-geo.ru) and Russian Traveler (rtraveler.ru). I have launched more than 300 digital advertising projects of various complexity: landing pages, articles, special rubrics, contests, tests, marathons in social networks. I've established an internal project management system to work with special projects of the publishing house.Took part in the development of creative concepts and mechanics for commercial projects, as well as in the preparation of commercial offers. Collected information and requirements for delivering the project to production, prepared timings, roadmaps and technical specifications for task performers. Took control on the projects progress, performed problem solving in case of any difficulties. I held daily communication and project coordination with the customers, as well as collected the final data and prepared a summary report upon completion of the project.

Together with the marketing team, I have launched several global digital advertising campaigns for the brands New Balance, Timberland, Marc O'Polo, Juicy Couture and some others with budgets from $15,000 to $150,000. All goals and KPIs of advertising campaigns were achieved: the awareness of new collections was increased, sales in official online stores were boosted.My responsibilities included media planning, target audience analysis, selection of the most effective promotion tools and channels, budgeting and cost control. I was responsible for the development and approval of advertising creatives for ATL campaigns, as well as development and coordination of SMM promotion strategy. Analyzed the effectiveness of advertising. Supervised the work of contractors for SEO optimization and paid search advertising.

I have been conducting research and analysis of the media market, the advertising market in the press and digital segments for the Russian publishers of Forbes, OK!, GEO and some other magazines and websites, as well as web and content analysis, traffic acquisition, budgeting. I have managed the tasks of the SMM department, designers, programmers and contractors responsible for SEO optimization in order to achieve the growth of the publisher's web projects. My efforts helped to attract a new audience and advertisers to the projects of the publishing house.

Being a project manager, and later the group head, together with the team I have created from scratch and launched the non-commercial project – people.plus-one.ru. On a regular basis, I carried out planning and control over the fulfilment of tasks, participated in the development and testing of the website. I also prepared technical specifications for developers, designer and SMM manager, conducted web analytics, target audience analysis, UI/UX analysis. I was responsible for the website administration, content management and mailing lists. I controlled the work of contractors, responsible for SEO, paid search and analyzed the effectiveness of promotion tools.