Gil Sembrano Email & Phone Number

New York, New York, US

Serve as an individual contributor/collaborator for firmwide projects while increasing awareness of UX and product design methodologies such as Agile and Lean UX

Foster City, CA, US

Directed the UX strategy and production efforts for a new digital marketing platform for users to: create audience segments, design and deploy marketing campaigns and view campaign performance reports and site analytics.

Boston, Massachusetts, US

Provided UX research and analyses, wireframes, prototypes, content strategy, UX design solutions and user testing for site and application design projects.Clients include: Abbott Vascular, Accenture, AETNA, American Express (Global Merchant Services, OPEN Small Business, AMEX TLS, AMEX Unstaged), Pitney Bowes

New York, NY, US

Provided UX research and analyses, wireframes, prototypes, content strategy, UX design solutions and user testing for site and application designsClients: AT&T Enterprise Business Solutions, College Board, Discover Financial Services, Genworth Financial, Lehigh Valley MRI, Macmillan, Memorial Sloan-Kettering, PULSE Networks, Samsung North America, Sea.

New York, NY, US

• Provided analysis and website solutions for site upgrades and improved user experiences for McGraw-Hill Higher Education’s Connect course management application. Directed the efforts to produce Connect’s online video.
• Analyzed business requirements and produced wireframes for site upgrades and improved user experiences.
• Briefed stakeholder teams (Marketing, Product Management, Visual Design andEngineering) on proposed website solutions.
• Worked directly with Development and Engineering departments to ensure proper siteupgrade implementation.
• Created technical user manual and sales script for Connect’s interactive sales demo.
• Copywrote scripts and storyboards for Connect’s static and video tutorials.

Quebec City, Quebec, CA

Led the production efforts of all interactive digital projects that include: website design, internal proprietary content management systems, banner advertisements, email blasts, blogs, and microsites. Provided: content development, copywriting, design direction, graphic elements and functionality solutions for all interactive initiatives.Clients: Aurora.

• Managed all aspects of online and offline initiatives for the first social networking platform for artists including: CREATIVE DIRECTION
• UConMag.com: provided conceptualization, brand and marketing strategy; content development, design direction, copywriting, functionality solutions and project management. Served as Managing Editor and Creative.
• UnitedCreators.com: conceptualized front-end design look-and-feel, website architecture and solutions for back-end development.BUSINESS DEVELOPMENT
• Defined the revenue generation and growth strategy including: online subscription plan, offline art sales/rentals, art appraisal, and marketing consultancy services. Led efforts to secure copyrights and trademarks.
• Marketing Direction: established and qualified prospects lists, pitched potential clients and sponsors, and managed inquiries resulting in increased site traffic, new subscription sign-ups and new external corporate.
• Event planning: conceptualized, organized and coordinated private launchevent/curated art exhibition at Chelsea Art Museum, NYC on April 3, 2006.