Will Hope Email & Phone Number

London, United Kingdom

I lead the strategy and oversee artist marketing programs and campaigns across the region to maximise the value of YouTube to our artist partners, while deepening the relationship between YouTube and the Music industry. Core responsibilities include:- Partnering closely with internal and external stakeholders to create and execute compelling campaigns.

London, England, United Kingdom

Led the development and implementation of a new brand positioning and visual identify for the Spotify Premium sub brand, while leading music activations for Premium members to drive positive brand sentiment and membership value.Brand development:- Developed a positioning statement with creative strategy and lead team- Collaborated with brand and creative.

London, United Kingdom

• Set the strategy and controlled budget to execute creative artist marketing campaigns in the UK and key international markets (FR, DE, ES, IT, JP, SG)Campaign Highlights:
• Jorja Smith: 2018 Brit Awards campaign working with photographer / director Olivia Rose - TVC, London OOH, behind the scenes social content
• Sam Smith: international campaign from 1st single to album release - OOH announcing 1st single Too Good At Goodbyes, a vertical video on Spotify, London fans first event, OOH for album release
• Stormzy: 2017 Brits Awards TVC for “Gang Signs & Prayer"
• UK Rap: supported Spotify UK editorial commitment to supporting emerging talent in UK music with social + OOH campaign for Who We Be playlist brand.
• RISE: devised the promotional offering for Spotify’s global developing artist program

London, United Kingdom

• Established and managed relationships with record labels, artist managers and industry bodies across Europe, Australia & New Zealand to help partners adapt to and thrive in the streaming economy. Key achievements:
• Launched Spotify in the US, Germany, Switzerland, Austria, Belgium, Italy, Australia and New Zealand
• Devised and implemented the first artist promotional packages
• Introduced labels, managers and artists to Spotify analytics
• Integrated Spotify streams into official charts in the UK, France, Spain, Netherlands, Germany, Switzerland, Austria, Italy, Australia and New Zealand
• Spokesperson with press and at music industry conferences such as The Great Escape, IMS, ADE, Reeperbahn

London, United Kingdom

London, United Kingdom

London

Madrid