Thomas Hopkins Email & Phone Number

United States

**Laid off due to business needs, not performance-related Providing Results • Major part of reversing the negative trend in organic traffic for Capterra with 800K-1M monthly clicks, and returning the organic search traffic to its previous numbers, and up to a 25% increase from beforeInsight and Analysis • Performed in-depth demand model and search query overlap analysis with ~70K queries and SERPs to find projected total revenue for organic results which was later presented to the Director of GDM • Created ML-based workflow that assisted in analyzing the relationship that content, topics, and subtopics have with one another, colloquially referred to as the “content universe”Tool and Workflow Development • Developed multiple Python applications that were utilized across the SEO team with the purpose of filling gaps within the current SEO toolset • Pioneered the use of many different machine learning technologies, such as c-TF-IDF scoring, HDBSCAN clustering, UMAP dimension reduction, and random forest classification within the SEO teamCollaboration and Stakeholder Management • Worked with product, UX, and branding teams to provide SEO insight for many cross-team initiatives, and negotiate priority of SEO requirements for MVPsLeadership and Education • Educated team on a holistic approach to SEO, and became a thought leader in understanding the complex relationship that topics, subtopics, and other elements of content have when ranking in SERPs

Dallas, Texas, United States

Proposed and garnered executive buy-in for thoughtful and innovative content strategies for CashForCars.com, its international partners, and ancillary brands. Recruited and managed a team of 3 remote full-time SEO agents and up to 7 content writing contractors, providing guidance, constructive feedback, and training for the team.Doubled organic traffic to the site, from 20,000 to 40,000 monthly visitors in just 9 months. Applied advanced SEO expertise to identify and fix 3,000 major technical SEO issues, generate hundreds of new external backlinks and internal structural links, and to lead major website migration project.Provided client support for Canadian and German Partner Teams and National Powersports Auctions Brand Team, functioning as an in-house SEO Agency and Content Subject Matter Expert. Recruited and managed a team of 3 remote full-time SEO agents and up to 7 content writing contractors, providing guidance, constructive feedback, and training for the team.Managed content production workflow and when necessary, jumped in to personally produce content.

Dallas, Texas

Single-handedly created content, marketing strategies and managed over 16 social media handles in the CashForCars.com family of brands.Created engaging, relevant and targeted blog articles for CashForCars.com as well as engaged on social media platforms with consumers.

Denton, Texas

Assist customers find solutions to their problemsIdentify the most accurate and helpful way to achieve customer goals Provide excellent customer service Provide the customer with the most helpful advice and recommendation possible

Denton, Tx

Helped customers locate productsPerformed regular janitorial dutiesProvided customers with excellent customer service

Flower Mound, Texas

Weatherford, Texas

Provided assistance with regular day-to-day operationsPaintingShipping and handling General labor assistance