Wee Hoon Tan Email & Phone Number

Over the past 20 years in marketing and communications, I've dealt with fairly complex and diverse issues at work - aggressive environmental lobbies, strict government regulations, pressures of stiff competition, finding customers for new product concepts, helping brands mean more to their customers. I always ask "why"​, and "how can we do it differently and better"​? Whether it's in public relations, branding and advertising, or promotions and events, I strive to combine strategic and creative thinking to solve business problems. And nothing gives me a greater rush than helping teams arrive at breakthrough ideas through insight and inspiration. I love working in multi-cultural teams, and have led regional teams in both consultancy and in-house roles, covering markets like Singapore, Malaysia, India, Taiwan, China, Korea, and Australia. I've worked on global brands spanning FMCG, healthcare, consumer IT, beauty, banking/finance, newspaper publishing and tourism. But where my passion lies is with food and travel/hospitality brands! In the last 3 years, COVID-19 gave me the opportunity to stretch my skills into product development and guest experience design for luxury cruises, and it has been an incredibly challenging but exhilarating and rewarding journey - especially when the product I helped to launch has received numerous awards, high guest ratings and rave media and customer reviews to date. Obviously, I could not have done it alone - this project has also honed my people management skills - not only did the team I had to lead increase 3-fold, I have had to lead people through a difficult period, and help them transition into new responsibilities in areas new to us all. The ability to pivot and take on new responsibilities with a can-do spirit is what we have gained together. Specialties: Hospitality product development, guest experience design, strategic communications planning, integrated consumer marketing, advertising and promotions, brand positioning, regional team management

Listed skills include Integrated Marketing, Public Relations, Marketing Communications, Marketing Strategy, and 14 others.

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  National University Of Singapore

  Bachelor Of Arts - Ba