eCommerce Strategic Insights | Use data and data visualizations to uncover eCommerce strategies for Thrive clients.GA4 & Looker Studio | Layout and design universal and custom GA4-powered Looker Studio reports. Product Demos & Prospect Discovery | Support sales enablement with an ear to the ground on what the marketplace wants and the problems they are willing to pay to solve.Customer Discovery & Opportunity Mapping | Give clients and end users a voice in the strategic direction of our products. Virtual Stakeholder Rounder-Upper | Gather essential stakeholders across business units to make product and feature decisions with input from cross-functional teams. Continue to test and evolve virtual collaboration techniques and tactics.

Customer discovery and product research.Engage with B2B customers to uncover and document the opportunity space for OPTIZMO and our clients.

- Elicit business and stakeholder requirements - Define functional and non-functional solution requirements - Gain alignment on direction from enterprise stakeholders and C-Suite executives - Work with development teams in Agile Scrum software development cycles - Conduct enterprise b-2-b customer interviews and stakeholder workshops - Showcase milestone functionality and solicit feedback from stakeholders, cross-functional implementation teams and enterprise-level client-baseMy Product Suites Have Included:* 360 Degree Customer Profile- All-encompassing view of the contact including related identities- Predictive analytics based on past spend behavior- Demographic and audience information- Channel and product affinity* Predictive Content- Systematically extract and serve up relevant content from a website based on visitor content browse, product browse and recent purchase behaviors - Leverages machine learning, natural language processing, and artificial-intelligence powered personal interest detection* Predictive Product Recommendations* User-Generated Content SpecialistUse social images in place of or in addition to traditional product photography to add social proof to any marketing campaign

Coordinate workflow and deliver on initiatives for a proprietary B2B CRM platform and a family of consumer-facing websites.Translate long-term vision into a series of logical steps.Manage priorities across multiple competing work streams.Interact with all levels of business users, end users and technical resources.Draft and manage Product Requirement Documents (PRD) Gather insight from sales, marketing, company executives and other employees to draft concise Product Requirement Documents (PRD's) and product specsLeverage user stories to document expected product functionality and to communicate feature enhancement requests to the engineering teamCoordinate with UX Designers to gather annotated UX Product Documentation Product Marketing Team LeadOversee user acceptance testing (UAT) to ensure releases meet requirement expectations before being pushed to the market.Oversee ongoing QA.

Oversee all aspects of B-to-C email distribution channel.