Developed fully integrated, multi-channel campaigns (digital advertising, web, email, field & virtual events, direct mail) that meet and exceed business goalsDesigned full-funnel campaigns that drive leads and opportunities to sales, understanding andarticulating the buyer's journey (as well as the influencer’s journey) in the context of campaignsOwned end-to-end development and management of global campaign execution, including:creative and copy development, campaign setup, A/B testing, and campaign optimization tomaximize conversion ratesCreated compelling content for email, in-product messaging, and direct mail, and build landingpages that drive traffic from campaigns and support sales follow-upWorked with the in-house outbound research team to develop and iterate on contact lists forcampaignsPartnered with content, brand, web, field marketing, engagement marketing, performancemarketing and other teams to develop compelling content to drive campaigns from planningto executionProvide guidance and direction to the regional marketing team on investments to targetCIOs and developersCollaborated with the product marketing team on key plays and audiences for campaignsCollaborated with sales teams on campaign implementation, follow up, and performancePartnered with the localization team to support effective campaigns across all Tier 1 languagesand key regionsEvaluated research, data, market conditions, and competitive positioning among targetsegments and implement adjustments as neededMonitored all campaign KPIs, partnering with our analytics team and the campaignanalyst to create appropriate reporting on campaign performance, and communicate resultseffectively, with recommended actions for optimization

• Owns a $2M annual budget and leads a team to deliver over $200M in marketing contributed pipeline to sales. • Launches high-impact campaigns targeting the IT decision maker to drive quality leads from discovery and awareness to decision and retention. • Monitors KPIs weekly via our analytics tools and reports out to senior leadership on a quarterly basis.• Manages relationships with 5+ external vendors to build a successful marketing mix for the Platform business.

• Developed and presented marketing plans and monitored efficacy, cost, and ROI of programs. • Delivered breakthrough ideas, innovative campaigns via digital and direct mail programs.• Made data-driven decisions to optimize campaigns by evaluating pipeline status, tactic, and offer performance

• Revamped and optimized email campaign management for 7+ branded international and regional conferences. • Created an email editorial calendar in order to organize event, webcast, sales, and newsletter promotions. • Launched two niche events for C-level and mobile security focused audiences. Created and implemented marketing communications strategies to align with conference content, audience acquisition, and revenue targets. • Collaborated with in-house and external creative teams to implement a unified look and feel for web and print.

• Developed and managed internal and client facing sales and marketing collateral across a portfolio of 10+ technology brands including Interop, Cloud Connect, Web 2.0, Black Hat, and Enterprise Connect. • Ensured accurate product positioning and key messaging while managing the creation and deployment of marketing communications including email, web banners, websites, direct mail, mobile apps, meeting tools, and event signage. • Lead customer experience programs and measured success by examining data around attendee purchasing behavior, conference session evaluations, on-site event check-ins, and overall event expectations.• Created new Sales Operations processes to increase sales revenue and better manage leads to close using Salesforce.

• Customer Experience Officer and Special Programs Manager for Interop and Cloud Connect• Liaison between marketing department and key internal and external partners and vendors• Ensure all assigned projects and responsibilities are executed on schedule, to spec, within budget, and meet a high standard of quality • Actively maintain consistent product positioning and accurate information across all public mediums (websites, newsletters, social media, print publications, etc.); ensure communications are fully integrated with marketing strategies throughout the lifecycle of each event. • Act as liaison between marketing department and key internal and external partners and vendors • Coordinate the creation and deployment of marketing collateral and communications for print and online while ensuring all materials accurately reflect product positioning and key messaging • Support/maintain relationships with media partners, bloggers, and industry associations; to include partner outreach, deliverables fulfillment, barter negotiation, and contract reconciliation • Organize and complete event signage creation process; to include launching signage campaign for each event, facilitating flow of work between internal teams, reviewing creative for accuracy and branding/design standards, circulating creative for approvals, and confirming production of signage within budget • Develop marketing and editorial copy for email messages, newsletters, social media, websites, and other marketing projects that aligns with product tone and branding • Monitor, capture, and report meaningful, relevant data and provide analysis to be used in marketing, sales and content development • Build and manage community-building and social media efforts that drive engagement, interaction, brand affinity, and improve the audience experience • Contribute to the marketing department on new marketing tactics and strategic plans

-Coordinate sales and marketing initiatives in order to promote TechWeb Events brands. -Create, produce, and distribute collateral across brands.-Develop messaging and content for corporate websites-Organize events and marketing opportunities-Conduct brand research-Supervise internal and external resources including creative, print and web production.- Daily coordination between sales, finance, operations and marketing departments regarding exhibitor marketing- Coordinate on-site rebooking collateral and signage at events - Support Sales Account Managers with pre-call analysis of clients in preparation for face to face meetings (including, but not limited to, research and PowerPoint preparation)

• Conducted competitive analysis, brand audits, and marketing research for website clients.• Managed projects across specific website development and design teams using calendar and resource management systems.• Created content and edited specific marketing materials including media kits, website copy, storyboards, document proposals, and presentations.• Developed social media content and reported data through the use of online analytics.• Tested websites for discovery and quality assurance purposes.

• Recruited, trained, and managed 100+ volunteers and 20+ interns to organize educational campaigns via community outreach, email action alerts, and social media promotions. • Developed, prepared, and disseminated educational collateral for 45+ community events and 30+ training workshops. • Coordinated 4 fundraising events and managed sponsorship solicitation, budgeting, volunteer and committee development and management, marketing and public relations, and event follow up.

Developed and published a quarterly print newsletter sent to over 200+ donors for non-profit health and music resource center.

Planned, marketed, and advertised over 20+ on-campus events, created new effective methods of marketing. Trained, supervised, evaluated, and motivated over 10+ new employees to effectively perform tasks.

Planned over 50+ events, increased student participation by 25% at events for an on-campus event venue.Worked as a liaison with administration and staff to implement new techniques for successful operation.

Designed and evaluated the curriculum for a non-profit, after school tutorial program.Assisted with administrative duties; organized and increased office productivity by 80%.