Who is Wendy Y.? Overview
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Wendy Y. is listed as Strategy and Gemini Frontier Fund at Gemini, based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Wendy Y..
Wendy Y. previously worked as CertiK Venture | Investment Manager at Certik and Strategic Partnership & Investor Relations Manager at Certik. Wendy Y. holds Bachelor'S Degree, Hotel Administration/Management from Cornell Peter And Stephanie Nolan School Of Hotel Administration.
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Gemini
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Profile bio
About Wendy Y.
As a seasoned Strategic Partnership Manager with a proven track record in the blockchain and consulting sectors, I excel in driving business growth through strategic initiatives, innovative solutions, and impactful relationship management. Currently, I lead partnership development at a leading blockchain security firm, where my achievements include:• Increased Project Referrals: Boosted project referrals by 50% quarter-over-quarter through a strategic key account management approach.• Go-to-Market Strategy: Spearheaded the GTM strategy for a new compliance product, successfully onboarding 5 paid clients and generating significant revenue growth.• Enhanced Partnership Engagement: Managed relationships with 6 key ecosystem partners and optimized international partnerships, increasing deal closures by 20% and reducing costs by 50%.Previously, I have demonstrated my expertise in:• Market Opportunity Analysis: Identified multi-billion-dollar opportunities and provided strategic recommendations that drove innovation and revenue growth.• Data-Driven Insights: Conducted extensive market analysis and consumer segmentation, uncovering significant growth opportunities and informing brand positioning.• Effective Brand Management: Developed and executed targeted marketing strategies that increased customer engagement and revenue for clients.My foundation in data-driven insights further supports my ability to:• Transform Data into Action: Analyze complex data sets to develop actionable strategies and optimize marketing campaigns.• Enhance Brand Strategy: Support brand positioning and marketing strategies for high-profile clients.I am passionate about leveraging strategic thinking and cross-functional collaboration to drive growth and innovation. Let’s connect if you’re interested in discussing blockchain security, strategic partnerships, or transformative business strategies!
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13 roles
Wendy Y. work experience
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Certik Venture | Investment Manager
Current
Jun 2024 - Present
Strategic Partnership & Investor Relations Manager
CurrentLed the development of a key operations strategy and account management plan, resulting in FY ‘23 50% quarter-over-quarter (QoQ) increase in project referrals, despite challenging market conditionsIdentified and onboarded high-impact partners, contributing to a six-figure multi- year retainer engagement with top tier international bank managing ($5.
Sep 2022 - Present
Senior Associate
For a multinational frozen food client, identified 6 global opportunities through analysis of consumer survey data from 80,000 respondents across 7 countries, uncovering $330 billion in potential growth. Led a 40-person innovation workshop with Senior VPs, shaping a 5-year innovation pipeline with a strategic emphasis on developing more "indulgent".
Sep 2021 - Aug 2022
Associate
Developed a portfolio strategy for a global leading alcohol client by designing and analyzing a survey of 60,000+ respondents, extracting U.S. alcohol consumer insights and brand perceptions. Conducted statistical analysis to profile 15 consumer segments, identifying $1.6 billion in growth opportunities through brand repositioning and portfolio optimization.
Feb 2020 - Sep 2021
Undergraduate Teaching Assistant - (Financial Accounting)
Managed a team of 10 tutors, leading weekly review sessions and in-class support, resulting in improved student scores and study skills each semester. One of two teaching assistants selected from over 50 applicants to assist in a 150-student financial accounting course, providing office hours, grading support, and teaching assistance. Additionally, tutored.
Jan 2017 - Oct 2019
Brand Management Intern
Led an innovation project for baby yogurt products, providing strategic recommendations to VP-level stakeholders. Conducted category analysis using SPINS and Mintel data to identify portfolio gaps and opportunities. Evaluated KPIs, aligned opportunities with portfolio capabilities, and interviewed industry experts and cross-functional teams to validate.
Jun 2019 - Aug 2019
Undergraduate Teaching Assistant
Supports Professor's Research project, along with support in teaching 40 students in AEM 4940: Secrets of Business Success for Cornell Summer College and currently teaching HADM 4180/HADM 6180: Technology for Bootstrapped Entrepreneurship.
May 2018 - May 2019
Summer Analyst
Led a customer segmentation project for a global pharmaceutical company, analyzing and summarizing over 7,000 survey responses into 6 customer profiles for the final deliverable. Cleaned and modeled survey data for 12,000 respondents using Excel and SPSS. Collaborated with the client to integrate these customer profiles into their company-wide marketing.
Jun 2018 - Aug 2018
Summer Analyst
Analyzed past marketing and sales data for a $1M+ project aimed at optimizing a Fortune 500 client’s marketing plan. Developed waterfall charts, opportunity fallout, and trend analysis to assist the director and partner in their evaluation. Presented findings and recommendations to the client’s C-suite leaders, leading to a 14.5% increase in current brand.
Jun 2017 - Aug 2017
International Alumni Relations Intern
providing strategic insights, staff leadership, and organizational resources to the international alumni volunteers as they endeavor to build and enhance the community of Cornellians through balanced, coordinated, and sustainable programming that aligns with university priorities, Composed the weekly Cornell Chronical email, a published news about.
Aug 2016 - Feb 2017
Financial Analyst Intern
Gained expertise in structured finance, focusing on Asset-Backed Securities (ABS), specifically Mortgage-Backed Securities and Special Purpose Vehicles (SPVs). Led a project analyzing Marriott's successful 2010 Timeshare spin-off, producing a podcast streamed on the R&R Consulting database. Assisted an analyst in composing the ABS Honda SPV credit rating.
Jun 2016 - Jul 2016
Rotational Intern
Planned and executed a Chinese New Year Banquet for 300+ customers, designing advertising and marketing campaigns with a $20,000 budget. Achieved a 20% increase in impressions and a 15% rise in clicks compared to the previous year’s campaign. Utilized customer segmentation and SWOT analysis to develop new strategies, resulting in a 15% revenue increase.
Jun 2015 - Aug 2015
2 education records
Wendy Y. education
Bachelor'S Degree, Hotel Administration/Management
Cornell Peter And Stephanie Nolan School Of Hotel Administration
International Baccalaureate Diploma, High School Diploma
International School Of Beijing (Isb)
FAQ
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What company does Wendy Y. work for?
Wendy Y. works for Gemini.
What is Wendy Y.'s role at Gemini?
Wendy Y. is listed as Strategy and Gemini Frontier Fund at Gemini.
Where is Wendy Y. based?
Wendy Y. is based in New York, New York, United States while working with Gemini.
What companies has Wendy Y. worked for?
Wendy Y. has worked for Gemini, Certik, Sharma Strategy Group, Cornell School Of Hotel Administration, and The Hain Celestial Group.
How can I contact Wendy Y.?
You can use AeroLeads to view verified contact signals for Wendy Y. at Gemini, including work email, phone, and LinkedIn data when available.
What schools did Wendy Y. attend?
Wendy Y. holds Bachelor'S Degree, Hotel Administration/Management from Cornell Peter And Stephanie Nolan School Of Hotel Administration.
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