Wendy Y. Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Led the development of a key operations strategy and account management plan, resulting in FY ‘23 50% quarter-over-quarter (QoQ) increase in project referrals, despite challenging market conditionsIdentified and onboarded high-impact partners, contributing to a six-figure multi- year retainer engagement with top tier international bank managing ($5 Trillion AUC); key point of contact for client stakeholder management Spearheaded the go-to-market (GTM) strategy for a new compliance product; leading cross-functional collaboration (working closely with 10+ cross-functional partners such as engineer, marketing, operations, sales). Led a team of 2 direct reports, conducting weekly meetings focused on market research and client targeting. Provided mentorship in professional development, with an emphasis on research methodologies and presentation skillsIdentified target markets and developed an outreach plan, successfully onboarding first 5 clients within the first half-year

Dallas, Us

For a multinational frozen food client, identified 6 global opportunities through analysis of consumer survey data from 80,000 respondents across 7 countries, uncovering $330 billion in potential growth. Led a 40-person innovation workshop with Senior VPs, shaping a 5-year innovation pipeline with a strategic emphasis on developing more "indulgent" products.For a global leading alcohol client, identified 4 innovation opportunities and 3 short-term convenience innovations, uncovering $600 million in convenience and $350 million in BFY potential. Conducted 20+ interviews and evaluated 7 whitespace opportunities. Developed and presented ~300 slides to the North American C-level team, leading to the launch of two key recommendations: low-alcohol ready-to-drink cocktails and classic RTD cocktails.Led on-campus recruiting efforts, streamlining the process through new tools and standardization, resulting in a 100% increase in applicants and a threefold increase in offer rates. Developed and delivered a Confidence Course for 15 new associates, equipping them with strategies to build and maintain self-confidence—a crucial skill often overlooked in consulting.

Dallas, Us

Developed a portfolio strategy for a global leading alcohol client by designing and analyzing a survey of 60,000+ respondents, extracting U.S. alcohol consumer insights and brand perceptions. Conducted statistical analysis to profile 15 consumer segments, identifying $1.6 billion in growth opportunities through brand repositioning and portfolio optimization.

Ithaca, Ny, Us

Managed a team of 10 tutors, leading weekly review sessions and in-class support, resulting in improved student scores and study skills each semester. One of two teaching assistants selected from over 50 applicants to assist in a 150-student financial accounting course, providing office hours, grading support, and teaching assistance. Additionally, tutored students on building a DCF model from the ground up.

Hoboken, New Jersey, Us

Led an innovation project for baby yogurt products, providing strategic recommendations to VP-level stakeholders. Conducted category analysis using SPINS and Mintel data to identify portfolio gaps and opportunities. Evaluated KPIs, aligned opportunities with portfolio capabilities, and interviewed industry experts and cross-functional teams to validate ideas. Developed a compelling sales story for 6 new SKUs across 3 sublines for sales teams and retailers.Served as the main point of contact with the social media agency, using performance metrics to enhance reach and engagement. Created the FY20 marketing calendar and FY19 shipment catalogue. Supported the ABM in revamping the Earth’s Best website and coordinated with the creative agency.

Ithaca, Ny, Us

Supports Professor's Research project, along with support in teaching 40 students in AEM 4940: Secrets of Business Success for Cornell Summer College and currently teaching HADM 4180/HADM 6180: Technology for Bootstrapped Entrepreneurship.

London, Gb

Led a customer segmentation project for a global pharmaceutical company, analyzing and summarizing over 7,000 survey responses into 6 customer profiles for the final deliverable. Cleaned and modeled survey data for 12,000 respondents using Excel and SPSS. Collaborated with the client to integrate these customer profiles into their company-wide marketing campaigns and created presentations for the client’s Americas C-level management team.Managed a brand value tracker study for an $80M+ brand of a Fortune 500 client, analyzing market trends across three regions by consulting with subject matter experts, studying industry reports, and conducting field studies. Collaborated with the client on project scope and deadlines, and presented findings to regional directors and managers.

London , Co

Analyzed past marketing and sales data for a $1M+ project aimed at optimizing a Fortune 500 client’s marketing plan. Developed waterfall charts, opportunity fallout, and trend analysis to assist the director and partner in their evaluation. Presented findings and recommendations to the client’s C-suite leaders, leading to a 14.5% increase in current brand equity through prioritized brand and uplift opportunities.

Ithaca, Ny, Us

providing strategic insights, staff leadership, and organizational resources to the international alumni volunteers as they endeavor to build and enhance the community of Cornellians through balanced, coordinated, and sustainable programming that aligns with university priorities, Composed the weekly Cornell Chronical email, a published news about outreach, research and event in the Cornell community, with 800 readership

Long Island City, Ny, Us

Gained expertise in structured finance, focusing on Asset-Backed Securities (ABS), specifically Mortgage-Backed Securities and Special Purpose Vehicles (SPVs). Led a project analyzing Marriott's successful 2010 Timeshare spin-off, producing a podcast streamed on the R&R Consulting database. Assisted an analyst in composing the ABS Honda SPV credit rating report.

Toronto, Ontario, Ca

Planned and executed a Chinese New Year Banquet for 300+ customers, designing advertising and marketing campaigns with a $20,000 budget. Achieved a 20% increase in impressions and a 15% rise in clicks compared to the previous year’s campaign. Utilized customer segmentation and SWOT analysis to develop new strategies, resulting in a 15% revenue increase from the banquet.

Bachelor'S Degree, Hotel Administration/Management

International Baccalaureate Diploma, High School Diploma