M1 Limited is one of Singapore's largest telecommunication companies. Providing a wide range of services such as mobile, data and internet services to millions of customers.Led design analysis and process improvement initiatives in M1 retail shops.• Revamped sales platform, yielding a 30% shorter sales process and a 25% reduction in customer service time compared to legacy systems.• Conducted observational studies and interviews to enhance the retail experience, identifying the… Show more M1 Limited is one of Singapore's largest telecommunication companies. Providing a wide range of services such as mobile, data and internet services to millions of customers.Led design analysis and process improvement initiatives in M1 retail shops.• Revamped sales platform, yielding a 30% shorter sales process and a 25% reduction in customer service time compared to legacy systems.• Conducted observational studies and interviews to enhance the retail experience, identifying the necessity for improved counter visuals, leading to enhanced customer interaction post-implementation.• Developed features focused on reducing system onboarding time and amplifying sales prospects for employees.Responsible for designing and maintaining multiple internal and customer-facing digital platforms.• Collaborated with external vendors to ensure design adherence on submissions, verifying alignment with M1 brand guidelines and usability heuristics.• Conducted user research through interviews and usability testing. Organised discovery and technical workshops to foster project alignment among internal and external stakeholders. Show less

• Coordinated advertising, design, and promotional materials, resulting in a 60% improvement in social media engagement and a 30% increase in sales on online platforms compared to the previous month.• Conducted market research and competitive analysis to refine and effectively communicate the company's value proposition to consumers.• Managed advertisements and write-ups in collaboration with partners such as Singapore Press Holdings and Takashimaya

• Contributed to user research initiatives to analyse key demographics, providing insights for proposing design specifications for Mothercare's new product line tailored to the Southeast Asia region.• Generated concepts for a range of life home decor and furniture projects, including the PLAYplay furniture collection, Gallotti & Radice home decor, and the House of Birds exhibition by Action Giromari.Went on hiatus from Sep to Octo 2016

- Conducted market and design trend analysis for studio partner OpenDesk, providing insights into the organization's strengths and weaknesses to facilitate growth planning.- Supported the design efforts for the studio's The Athena Collection, a lifestyle and furniture line integrating technology with home living aesthetics.- Suggested and created a public workshop outline for the studio's application to Singapore Design Week.