John Caswell Email and Phone Number
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A dynamic sales professional with a twenty year sales and marketing career, reflecting the proven ability to deliver consistent value across several sales disciplines, including successful higher education software sales and capital equipment/software sales in retail pharmacy. Specialties: Developed a strong understanding of the challenges selling into the higher education arena, specifically the ability to address the concept of risk for decision makers and the ability close early by clearly defining the institution's goals for the project.Strong negotiation skills and proven ability to build teams and lead inside sales staff to meet goals.
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Account ExecutiveCarousel Digital Signage Apr 2022 - PresentMinneapolis, Minnesota, Us
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Board Of DirectorsWrite The Future Jun 2008 - PresentResponsible for providing fundraising and executive direction for a non-profit enterprise based in Kansas City, Missouri. Developed initial fundraising plan to capitalize on private and corporate relationships within the Kansas City area and orchestrated the current short and long term marketing plan to fund and expand the Mission Statement of the Write the Future enterprise.
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Regional Sales DirectorSonic Foundry Oct 2010 - Apr 2022Madison, Wi, UsFor eleven years, I have been responsible for the growth and expansion of Mediasite use for Higher Education and Clinical use cases throughout the Mid-Atlantic region. During this time, many clients have grown their overall Mediasite use and Mediasite deployments exponentially, making Mediasite utilization a mission critical deliverable for their respective institutions. In fact, several larger Institutions have chosen to unify their video/Academic Video/video communications with Mediasite and many have moved their entire Mediasite deployment to Sonic Foundry’s Hosted Cloud Services. Due to the extensive use of Mediasite and Sonic Foundry’s Hosted Cloud Services, many of our clients have been well positioned to respond to the current COVID-19 crisis by using the Mediasite Platform to create, deliver and secure Academic Video and to empower faculty and students to create and manage Academic Content easily, during this exceedingly turbulent time in Higher Education. None of this historic success would be possible without the extraordinary support and dedication of the talented professionals that I am so fortunate to work with throughout the Sonic Foundry organization. I look forward to the continuing these existing client partnerships while working hard to grow Mediasite adoption and expansion by new clients that can truly benefit from Mediasite solutions. -
Sales Manager, West RegionImodules Software Mar 2010 - Oct 2010Kansas City, Missouri, Us -
Regional Sales DirectorOpenmethods May 2009 - May 2010Kansas City, Missouri, UsFormalizing the sales and marketing processes for a Kansas City based software company that specializes in providing professional services to the telephony marketplace and in the development of the OpenVXML Studio service creation environment. Focus on the use of Consultative Selling to facilitate compressed sales cycles in a highly technical and complex segment of the telecom industry. -
Regional Sales DirectorTegrity, Inc. Jul 2007 - May 2008Responsible for three separate geographies over eleven months during an intense period of change within Tegrity’s executive and sales management. Quickly developed strong team relationship with inside sales staff, managing outbound call campaigns, lead qualification, and opportunity management including remote and on-site product demonstrations. Managed for all client renewal sales, with a first quarter 95% win rate, as well as all new sales within the western territory. Created and delivered strategic plans to aid clients in reaching both faculty adoption goals and sales renewal goals. Cold called, cultivated, and closed new business by building relationships at both the executive level and dean/faculty user level.
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Regional Sales ManagerAstra Schedule Oct 2005 - Jul 2007Sales manager for Astra's Western Region from Ohio to California. Responsible for lead generation, opportunity development and management, remote and on-site software demonstrations while helping prospective clients to make the right decisions for their careers and their respective institutions.Successfully sold academic and events scheduling software to higher education clients in a highly competitive twenty-three state region. Developed and executed lead-gen campaigns, write RFI and RFP responses, instituted territory management plans, and created sales focused on-site and remote software demonstrations, while executing institution-specific consultative sales plans generating an 86% win rate. Sold across the hierarchy of higher education including administration, information technology, registrar's office, events office, and to executive committees.
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Regional Sales ManagerScriptpro Pharmacy Automation Jun 2001 - Jun 2005Responsible for the development and management of all retail pharmacy sales in the state of California, managing over 2,000 retail accounts remotely from Mission, Kansas. Designed andexecuted a territory segmentation and prospecting plan that tripled the territory pipeline and generated over $1.6 million in sales of both robotics and workflow software and hardware.Prior to territory management, provided technical and sales support to outside sales managers in three highly competitive territories. Executed lead generation calls, letters, and mailings, developedterritory specific marketing plans, and traveled on-site to conduct hardware and software demonstrations for prospects.
John Caswell Skills
John Caswell Education Details
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The University Of KansasEnglish -
Gilford High School
Frequently Asked Questions about John Caswell
What company does John Caswell work for?
John Caswell works for Carousel Digital Signage
What is John Caswell's role at the current company?
John Caswell's current role is Sales Account Executive for Carousel Digital Signage.
What is John Caswell's email address?
John Caswell's email address is jo****@****dry.com
What is John Caswell's direct phone number?
John Caswell's direct phone number is +160833*****
What schools did John Caswell attend?
John Caswell attended The University Of Kansas, Gilford High School.
What are some of John Caswell's interests?
John Caswell has interest in Skiing, Martial Arts, Telluride Bluegrass Festival, Book Collecting, Carpentry.
What skills is John Caswell known for?
John Caswell has skills like Enterprise Software, Salesforce.com, Sales Operations, Selling, Sales, Solution Selling, Management, Lead Generation, Strategic Partnerships, New Business Development, Telecommunications, Training.
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