- Work closely with global partner brands and internal stakeholders to strategise & implement campaigns with localised narratives.- Conceptualise & roll out 360 marketing initiatives, aligned with tailored social media content to drive online engagement.- Leverage CRM analytics to strategise customer journey & optimise marketing efforts via multiple touchpoints (online-webinars, on-site events) to acquire and nurture new leads.- Conceptualise & develop marketing creative/collateral/narratives.- Liaise with regional offices (Malaysia, Indonesia, Vietnam, Myanmar) for marketing related matters.

• Serviced regional IT clients (Palo Alto Networks, Lenovo, AWS, NetApp) with their Digital Marketing events initiatives• Assisted in organising curated corporate weekly webinar series (over 20 sessions in 5 months), live webinar presentations with real-time Q&A and lucky draw sessions, live fireside chats with Senior Management• Post-event report analysis: Webinar attendance analysis, survey feedback analysis• Regional swag bag/partner welcome pack fulfilments and distribution, including procurement of customised corporate gifts

i) Project ManagerSpearhead the revamp of Annual Report 2020 (content development & design) for stakeholders and Fellows, in line with the Academy's post-pandemic strategic focus. Start to end project management, working closely with both internal & external collaborators. Encompassing 13 Colleges & 4 Chapters, the report was presented to the Academy’s Council at AGM 2021.ii) Project Manager & College SecretariatFull-scale end to end management of Strategic Ophthalmology Roadmap initiative, a national project for local ophthalmologists by the Academy of Medicine, Singapore and Singapore National Eye Centre. Instrumental in completion of landmark position paper that was submitted to the Ministry of Health. The paper presented summarized survey research on challenges and proposed model(s) of future eye care in Singapore. Planned and execute new initiatives like new college grant launch, fund-raising publicity effort for new Faculty Scholar programme, and piloting an election e-Ballot exercise.iii) Senior Executive, Corporate Services• Overall branding and publicity efforts for external and internal customers, including media interview requests, content development for collateral and website/online circulation.• Event organisation such as the Academy’s Council Strategic Planning Retreat 2016.

• Managed the Marketing and Administration Department Financial Year Budgets• Planned and execute the SG50 commemorative book media launch and inaugural scientific conference with the Minister of State for Health as guest-of-honour. Liaised closely with events company and PR agency. The launch was featured in the Straits Times, TODAY and Channel News Asia • Conceptualised and developed the inaugural issue of Annual Report. Spearhead development of marketing collaterals (e.g. brochures, presentation templates, online portal, conference gifts)• Led the Administration team, with a reporting staff • Served as the Board Secretariat to facilitate quarterly Board of Directors meeting, develop proposal papers and presentations for Board’s approval• Forged partnerships with local and overseas institutional partners (such as A*STAR) and commercial clients (e.g. GlaxoSmithKline, Merck) for educational workshops/scientific symposiums

• Led A&P and branding activities for clinic division• Increased brand’s visibility and market share through participation in large-scale public forums & educational Talks for doctors and allied healthcare workers.• Liaising with the media (i.e. editors, reporters & media owners) for advertorials, media interviews of the physicians for health-related articles as well as featuring the clinics’ services in television programs such as Discovery Travel channel program. Also collaborated closely with MediaCorp producers to ensure the smooth production of EYS’s annual series on Channel 8, Modern TCM.• Responsible for content development/update of clinic division’s website.• Regional exposure-Organised MOU signing ceremony for the company’s expansion into the Vietnam TCM market in 2010.• Medical Tourism-Collaborated with Singapore Tourism Board to promote TCM services to medical tourists via targeted publicity efforts.

• Led promotional sale activities, events management & logistics for on-site Mall promotions• Liaised with the beauty/health editors for new product launches and complimentary features in magazines • Serviced worldwide export clients on corporate branding collateral needs• Arranged professional photo shoots for seasonal makeup looks • Regional exposure – Planned and execute multiple overseas beauty exhibition participations such as COSMOPROF in Shanghai & Dubai (U.A.E)