Managing Printcare Digital Solutions (Pvt) LTD, a subsidiary of the largest printing and packaging Group in the country, Printcare PLC, which has operations in Sri Lanka 🇱🇰, India 🇮🇳 UK 🇬🇧 & Kenya 🇰🇪

Engaged in setting up and running the Food & Beverages vertical of Hemas Holdings. Oversaw the entire value chain including New Product Development , Marketing , Finance , Manufacturing, Operations and Supply Chain. www.tastycountry.com

Overall responsibility of the Group’s E-commerce business which covered Retail (Softlogic), Fashion (ODEL) & Supermarkets (Glomark). Oversaw a team of functional heads including Sales, Marketing, Finance, IT and Tech development and Logistics and operations. Determined the strategic direction to improve the topline and the bottom-line growth of the business. Oversaw new market and product development. Launched fashion business through Odel.lk. Carried out process reengineering… Show more Overall responsibility of the Group’s E-commerce business which covered Retail (Softlogic), Fashion (ODEL) & Supermarkets (Glomark). Oversaw a team of functional heads including Sales, Marketing, Finance, IT and Tech development and Logistics and operations. Determined the strategic direction to improve the topline and the bottom-line growth of the business. Oversaw new market and product development. Launched fashion business through Odel.lk. Carried out process reengineering to improve the efficiency of the operation. Reduced the headcount and cost through process automation which also resulted in better customer experience. Turbocharged the growth of the business through integrating cutting-edge marketing solutions such as Programmatic and Re-marketing platforms. These improvements resulted in a 500% growth of the overall business within 2 years.Led the group service digitization project which converges all the services of the Softlogic Group across multiple sectors, into one synergized platform. This included complex business analysis plus systems and process integrations and involved negotiations and interactions across multiple stakeholders within and outside the Softlogic Group. Show less

Turned around the Leasing business of Softlogic Finance through product development, promotion strategy, customer journey mapping, along with a new proposition, which has resulted in 400% topline growth of the business. Led the brand building for Softlogic Life which resulted in significant increase in brand equity scores and growth of the business. These performances resulted in brand’s been recognized as the winner of Service Brand of the Year (Gold) at SLIM Brand Excellence Awards… Show more Turned around the Leasing business of Softlogic Finance through product development, promotion strategy, customer journey mapping, along with a new proposition, which has resulted in 400% topline growth of the business. Led the brand building for Softlogic Life which resulted in significant increase in brand equity scores and growth of the business. These performances resulted in brand’s been recognized as the winner of Service Brand of the Year (Gold) at SLIM Brand Excellence Awards and Brand of the Year at Effie Awards Sri Lanka in 2019. Show less

Strategized and led the rebranding exercise of Softlogic Life (former Asian Alliance) which was one of the largest and most successful brand migration projects in the industry. This project was completed in record time with strategy to execution done in 3 months. Led some of the best brand building campaigns which were considered industry benchmarks during the tenure and helped business to achieve a CAGR of 30% with no of International and national recognitions;o Best Campaign -… Show more Strategized and led the rebranding exercise of Softlogic Life (former Asian Alliance) which was one of the largest and most successful brand migration projects in the industry. This project was completed in record time with strategy to execution done in 3 months. Led some of the best brand building campaigns which were considered industry benchmarks during the tenure and helped business to achieve a CAGR of 30% with no of International and national recognitions;o Best Campaign - World Advertising Research Centre Awards New York 2018o Silver Award - World Mobile Marketing Awards (Global Smarties) New York 2017 o Most Influential Global Marketing Leaders Listing -World Marketing Congress, Mumbai 2017o Gold Award - World Mobile Marketing Awards (APAC Smarties), Singapore 2017o Asia's Best Marketer citation – 7th CMO Asia Awards, Singapore 2016 Show less

Managed flagship premium Face Care Brand Ponds in Unilever Beauty category. Won the growth champ award in Q2 2013 at Unilever Sri Lanka growth awards.

Managed Iconic Beauty Brand in Unilever Skin Cleansing Category LUX . Won the Growth Champ Award , in Jan 2012 at Unilever Growth Awards.

Having visited and studied the Indonesian market, developed skin cleansing liquids’ business strategy (Lifebuoy and Lux) for Sri Lanka and established local manufacturing in order to achieve strategic price points. This resulted in 144% growth in the portfolio with significantly improved profitability.

Successfully pitched the idea to establish the corporate communications department to the management, first of its kind in the IT industry back in 2007. Took the responsibility to lead the team and oversaw branding, CSR, Internal Communications & Events of the company and was recognized through the CEO’s recognition award at EWIS Midyear recognition awards in 2008.

Was leading business development and sales activities of the newly established Retail Sales division of the company

Managed 40 plus public sector accounts and was responsible for sales.