• Developed strategic annual marketing directions and priorities, based on customer insights and business goals.• Defined Marketing KPIs, set up ongoing tracking.• Defined the P&C target audience and its detailed understanding. • Led the revision of the brand strategy, Tone of Voice and P&C positioning.• Developed the brand experience definition, multi-sensorial principles and signature moments, orchestrated their roll out along the customer journey.• Played a strategic role in the development of the brand portfolio and architecture definition, conducted brand studies and touchpoint analysis.• Drove customer-centric omnichannel approach across projects and departments and established a cross-departments customer experience hub.• Managed cross-functional experts for strategic Marketing topics and projects.• Collaborated with C level executives and directly managed a team of 5.

• Led the revitalization of the Swarovski brand on the Executive Board level – conducted strategic brand studies, recommended and executed the revision of the brand positioning to move into attainable luxury space.• Developed consumer centric brand guidelines for various touchpoints to ensure consistent brand experience across the customer journey.• Provided strategic directions for the 360° campaigns toolbox brief for the biggest Swarovski business: jewelry.• Developed the Company Purpose, the launch plan and toolkit.• Led the new Visual Identity & Design roll out strategy across touchpoints.• Defined the Brand Architecture and wordmark strategy.• Pursued the brand capabilities building - conducted 20+ brand trainings across departments and trained the trainers for store sales staff.• Led superior customer understanding to define clear insights and translate them into short- and mid-term customer centric branding strategies.• Managed a multifunctional team to revisit an Employer Brand Strategy and to develop a global Employer Brand concept and communication toolkit.• Collaborated with company owners, C level and managed a team of 2.

• Led global seasonal product launches and commercial innovations to build the global fragrance brand James Bond 007• Designed and led a holistic marketing mix: consumer insight definition and translation into the concept, fragrance selection, pack design, line up, full 360° communication (ATL, BTL), customer commercial tools e.g. gift sets, GWPs• Continued building the brand equity and visual identity• Managed the multifunctional team (15+ people), cooperated with the brand licensor - 007 movie producer, multiple agencies and suppliers• Managed the budget of 3 million EUR+ for central marketing spending

• Led and supported new product launches and commercial innovations: consumer insight definition, concept, product benefit, ingredients selection, pack design, line up, full 360° communication development (ATL, BTL)• Led the biggest regional re-stage of mid-tier hair brands: Wash&Go, Shamtu, Blendax and turned around the decline into double digit growth• Persuaded and executed first hair treatments launch in mid-tier hair care• Renewed brand positioning and Vis Id for Wash&Go, Shamtu and Blendax• Supported the launch and expansion of a new brand Wella ProSeries, developed a complex regional go to market strategy: 17 markets with different launch plans, line up, pricing, positioning and communication• Defined and aligned premium hair care portfolio strategy and a winning business model for the regional launch (Fekkai, Vidal Sassoon)

• Independently led and executed monthly promotion activities in hair salons from concept development to in market execution: briefed promotional materials, aligned plans with General Manager, managed the budget, analyzed post promotion results.• Coordinated product overlabelling process, cooperated with internal departments and external agencies and printers.

• Co-developed strategic recommendations for a financial services provider entering Poland and Czech Republic with their savings offer.• Project was part of the CEMS Master Program

• Independently led a cross-functional project for Cif and Domestos: analyzed sales growth opportunities in supermarket channel and recommended improvements for the company’s portfolio to General Management.• Analyzed various sales data, cooperated closely with sales department; spent one month in field with sales representatives.

• Developed marketing strategy elements: analysis, competition analysis, demand and supply analysis.• Participated in sales process for various clients (offers development).

• Coordinated independent projects: published folders, led MMS and Voice Added Services promo activities• Fully led the pre-paid offer website updates (articles, visuals, banners). • Conducted mobile market analysis for a Marketing Director.

• Promoted model castings among high school students• Coordinated the casting in Warsaw