Chad Wiertzema Email & Phone Number

Prescott, Wisconsin, United States

• Conceptualized and launched a new company name and brand identity, enhancing market visibility and customer engagement. • Led the successful roll out and day-to-day oversight of HubSpot CRM, leading to a boost in sales through the cultivation of stronger customer connections and deeper insights into end user behavior.• Handled all facets of on-line strategies, encompassing website advancement, SEO, email marketing, and social media campaigns.• Crafted compelling sales and marketing materials to enhance B2B sales initiatives.• Implemented extensive conference and trade show tactics to boost brand visibility and drive lead generation.• Collaborated with the sales and engineering teams to collect and analyze Voice of Customer (VOC) data, providing valuable insights for upcoming product development strategies.

Minneapolis, Minnesota, United States

• Hubspot System Integration and Marketing Automation • Responsible for brand identity and marketing communication strategy• Design & maintain all sales-marketing collateral for multiple lines of business• Coordinated all conference and trade show activities• Developed and implemented social media communication strategy • Lead and develop company digital marketing strategy • Leverage Salesforce throughout the organization• Increased brand recognition through various advertising and communication methods• Manage print and prepress sourcing

Woodbury, Mn

• Provided strategic marketing consultation and program planning for a diverse clientele, resulting in enhanced brand positioning and market competitiveness.• Providing strategic retail marketing planning services to a range of industries, such as consumer packaged goods, financial services, and motorsports, to deliver visually appealing retail solutions.• Enhanced creative design for packaging and marketing collateral materials, driving brand recognition and customer engagement.

• Provide graphic design services for 3M Car Care website development.• Manage product web content for 3M Car Care website.• Packaging design development for Auto Care, Bondo and 3M Marine• Catalog design development for Auto Care, Bondo and 3M Marine

Minneapolis, Mn

• Managed art direction and workflow for three 3M consumer packaging brands• Provided design specifications for the 3M brand catalog • Created new workflow processes and procedures in collaboration with the sales team and account executives• Supervised creative and art direction on 3M product photo shoots

Marshall, Mn

Associate Brand Manager, Schwan’s 2-10 March 2005 – November 2007• Managed product development, product line extensions and product marketing initiatives• Trained sales team on new sales and marketing programs and strategies• Measured sales results by analyzing data to determine collateral recommendations• Led photo shoots, vendor sourcing, press checks and all prepress responsibilities for Schwan’s 2-10 • Developed and maintained customer email marketing campaigns• Designed and managed all direct mail programs for Schwan’s 2-10 test marketsPackaging Design Specialist April 2003 – March 2005• Designed and maintained over 400 packaging SKUs and brand standards with internal and external vendors• Directed photo shoots for catalogs, advertisements, and consumer packaging • Designed field marketing materials, consumer catalog supplements, and catalog components• Managed press checks and prepress responsibilities for packaging and catalogs

Managed internal and external marketing collateral production and design.Developed marketing program strategies and material designs for brokers and lessors. Budgeted for yearly print production material.

Bachlors, Marketing

Majored in Marketing

Associates, Marketing / Graphic Design

Certificate Of Course Competition

Studied: PhotoShop, Illustrator, InDesign, Dreamweaver, Acrobat, After Effects, Word, Excel, PowerPoint and basic HTML

Diploma