I am one of the advisors who helps many startups scale quickly through marketing. ConnectD empower founders, advisors and investors to make and manage meaningful connections.

I own Orchard Nurseries, a family-run self-storage and parking business that has been serving the Pershore community for over 40 years. My main responsibilities are management of the operations of the company as well as setting its overall vision. We are passionate about providing our customers with secure, convenient, and affordable self-storage solutions. We are also committed to providing excellent customer service and going the extra mile to make sure our customers are satisfied.

Direct line into the c-suite, responsible for leading on all marketing including building and executing the strategy to grow the business. A huge focus has gone into demand generation with a small but mighty team who really are the central point of the business Internationally. Growth from 2021 to 2022 exceeded 119% through;• Product extensions• New geographies• Synergies within the group

• Responsible for the formulation and execution of Verisk insurance solutions marketing strategy including a portfolio of SaaS platforms, enterprise software, data analytics as part of the insurance ecosystem. With a strong focus on client acquisition and international market expansion. I work directly with the founders and wider leadership group to shape and execute marketing plans, programs and campaigns that drive our growth • Manage and grow global, multi-location marketing teams, leading with B2B best marketing practices. Drive close alignment with sales, business leaders and customer success globally and in each region• Responsible for hitting and exceeding goals for sales accepted pipeline in each region and business unit, optimising marketing for cost efficiency, driving buzz around Verisk• Maintain global brand messaging alignment while leveraging global assets where appropriate and creating localised materials where necessaryOur global team uses artificial intelligence (AI), machine learning (ML), automation, blockchain, anti-fraud and other emerging technologies to collect and analyse billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.

• Work with marketing, product and sales leadership to develop aligned strategic marketing plans to grow the long-term sales, profit and market share of the company’s insurance solutions outside the USA.• Ongoing global analysis and market research to identify trends, opportunities and gaps to inform marketing strategies. Report on findings and recommendations related to our market, customers and competitors. Monitor global customer experience and recommend improvements.• Execute the successful implementation of marketing plans including:- Commercial messaging development. - Communication strategies- Awareness and demand generation- Brand advocacy- Event strategy and execution- Project management- Applied analytics and reporting

• Responsible for the strategic direction of all marketing activity for all products & services across Europe. • Member of the Management Team (board equivalent) UK & Ireland.• Overall control of own and European joint initiatives budgets.• Facilitated and enabled networks across marketing functions internationally through regular contact with key personnel across different locations internally (local operative marketing, Field Segment Managers, Global Marketing etc.).• Inspired and lead colleagues around Europe to better practice and greater co-operation.• Managed external networks across Europe such as press and agencies to ensure consistent and smooth communication, free of duplication where possible.• Helped achieve a strong growth vector alongside Marketing budget decreases.• Worked directly with UK & Ireland Sales Team to analyse issues with leads / conversions.• Implemented and jointly managed a new CRM system for the UK the success of which resulted in a Global roll out.• Nominated in and won several competitions raising the profile of Bürkert including: Sensors Category Winner - DPA Magazine - Innovations Award. Food Processing Automation Project of the Year. Company of the Year.

Part of the UK and European team, my responsibilities included;• Managed and monitored current promotion processes with ROI calculations to review their effectiveness with regard to price, proposition and sales. Maintained marketing budget.• Organised the preparation of marketing communications materials, including leaflets, direct mail and PR. Co-ordinated the drafting of copy and proof read all external communications. Liaised with designers and printers. Ensured approval process is adhered to. Oversaw advertising schedules for the products & services, was responsible for all Trade Shows.• Followed up new business leads. Analysed and manipulated data to deliver management reports and information and offered guidance based on findings.• Co-ordinated all on-site installations, refresher training, repair and servicing of machines for 3 engineers in the UK. Successfully increased pro-active servicing by 700% in 2006 through telesales and creating new marketing material.• Oversaw telesales department. Using techniques to create tools to support the sales effort. Trained new representatives with respect to product knowledge, product applications & benefits.• Dealt with enquires from customers and prospective customers, key account management by developing long term and successful customer relationships through to providing after sales support.• Maintained a database of new business contacts.• Pro-actively identified new business opportunities and developed marketing strategies.

I worked at the division formally known as Hoerbiger-Origa and is now part of the Parker Group.The firm is one of the largest companies in the world in motion control technologies, including aerospace, climate control, electromechanical, filtration, fluid and gas handling, hydraulics, pneumatics, process control, sealing and shielding.