Wiktoria Bartuś Email & Phone Number

Warsaw, Pl

Warszawa, Woj. Mazowieckie, Polska

• Brand strategy & communcation plans creation from scratch independently. • Consumer activation execution across all channels in cooperation with creative & media agencies. • Full responsibility for brand P&L, forecasting & annual budget planning.• Portfolio & market analysis at consumer and competitor levels.• Innovation leadership via new product launches.

Warsaw, Mazowieckie, Poland

VUSE (#1 e-cigarette brand in the world) - Poland & Baltics • +10 end-to-end product launches including artworks development, selling stories creation, global comms & strategy adaptation.• Creating passive and digital campaigns with activation team to boost brand awareness. • Visual identity materials development in collaboration with creative agencies.• Portfolio analysis, insights & recommendations including pricing (ex. Nielsen, expert panels).• Stock control & shelf life management.• Budget overview.

Warszawa I Okolice

18-month program with several rotations in a different marketing departments. This experience helped me to understand marketing processes from different angles. All rotations required daily cross-teams cooperation (legal, finance, brand, supply chain, trade) and with external stakeholders, among others creative agencies.• Brand Marketing – Pall Mall; Rothmans; Vogue; Lucky Strike, Poland & Baltics (6-month)Responsible for cigarettes portfolio management via end-to-end product launches, product migrations, portfolio optimisation, supporting campaigns and category analysis including recommendations to senior stakeholders. • Strategy Planning & Business Insights, Poland (5-month)Delivered business insights to senior stakeholders regarding all product categories - prepared decks, reports and analysis for monthly regional meetings based on CMR & Nielsen data. Tracked competitors activities.• Consumer Activation – BAT Partners: B2B on-line platform, Poland (5-month)Planned long-term strategy, daily activities and launched campaigns on the on-line platform for retailers. Developed the website with the creative agency to deliver new modern layout, optimised user experience and decreased number of frauds. • Trade Marketing – Wholesales channel, Poland (3-month)Analysed & reported the wholesales channel performance, tracked activities accomplishment and calculated bonuses for reps. Supported wholesales managers on a daily basis among others with targets establishment.

Warszawa, Woj. Mazowieckie, Polska

Warszawa, Woj. Mazowieckie, Polska

Managing the full lifecycle of the recruitment process on the UK market for global companies -main client: Google. Building relationships with both companies and candidates, workingfully in English on a daily basis in a fast-paced environment.

Master'S Degree, Marketing

Thesis: Marketing communication & consumer behaviours on polish tobacco market.

Bachelor'S Degree, Management

Thesis: Effectiveness of using public figures image in social campaigns.