- Co-manageing editorial calendar and identify potential opportunities for cross-promotion for consistent messaging across all platforms.- Content strategy, creation, and execution for all social media networks - Instagram, Facebook, Twitter, and LinkedIn.- Developing, editing, and executing video content ideas for Instagram Reels and TikTok.- Staying updated on industry trends, social media best practices, and emerging platforms to identify opportunities for innovation and growth.- Incorporating SEO best practices into social media content to improve discoverability and enhance the brand's online visibility.- Tracking, analyzing, and optimizing social media performance using data tools including HubSpot

- Worked alongside the Manager of Marketing, Branding and Communications of Student Involvement to aid in new possibilities for engagement.- Created and published social media content, run advertising campaigns, and analyzed effectiveness of actions.- Monitored and analyzed social media metrics and marketing analytics to measure the success and identify areas for improvement.- Created marketing materials, such as brochures, flyers, and presentations.- Collaborated with creative team to develop unique content and marketing campaigns.- Researched communications trends and tools for use in various campaigns. - Established and maintained a social media content calendar.

- Created and disseminated various print and digital materials.- Supervised a marketing team of 3 individuals.- Developed and executed social media strategies to increase engagement, followers, and brand awareness across multiple platforms.- Coordinated with local news outlets and produced a bi-weekly newsletter.- Developed and supervise advertising campaigns and other marketing activities.- Managed social media accounts, created and implemented social media strategies, and supported marketing campaigns, initiatives, and collateral.- Promoted events via social media, emails, flyers, and on the GetInvolved! mobile app.

- Answered phone calls coming into the College's main line and Student Helpdesk.- Worked with a team to provide the best assistance to students.- Supported employees in daily office tasks, such as preparing documents, entering data into computer systems, etc.- Performed a variety of online research functions and uses Microsoft Office tools such as Word, Excel, and PowerPoint.- Provided administrative support and work collaboratively with multiple departments- Performed other tasks and projects as assigned by the supervisor.