Wil Ashley Email & Phone Number

Los Angeles, Ca, Us

Greater Los Angeles Area

Provide end-to-end creative advertising services for TV networks, channels, and brands that reach up to 100 million US households. Platforms include digital, events, experiential, newspaper, OOH, print, and social media. Produce key art concepts and designs for film studios. • Agency-of-record for TV One, a US digital, cable, and satellite TV network that provides programming targeted to African American adults. Played a key role in successful rebranding and elevation of visual advertising content. • Agency-of-record for Fox News 2006 to 2014. Delivered dynamic, differentiated visual brands for Fox, its personalities, and time slots. Contributed to Fox’s position as the #1 cable news channel. • Selected as agency-of-record for two other Fox properties, Fox Business, and the Big Ten Network. Helped Fox Business emerge as a direct competitor to CNBC. • Partnered with TV clients to maximize ROI on marketing spend. Collaborated across marketing functions, created cross-platform assets, optimized media buys, and negotiated sales incentives. Did more with less as industry/clients tightened spends. • Collaborated with studio marketing executives to develop iterative, creative advertising concepts for several films. Projects included Life of Pi (US box office $609 million), Kingsman Secret Service ($414 million), and Mad Max Fury Road ($378 million). • Managed wide variety of projects for other TV/film clients, including Bravo/IFC Films, the Food Network, Hallmark Entertainment, HBO, NBC, the USA Network, Sci-Fi Chiller, WeTV, 20th Century Fox, Millennium Films, Sony/Columbia Pictures, and Warner Brothers.• Developed end-to-end marketing campaigns for large TV clients, including planning, branding, stakeholder liaison, creative development, and budget management. Sustained multiple, long-term relationships.• Systematized internal workflows and creative, asset management, and administrative processes to optimize quality, speed, and costs.

Greater New York City Area

Starting in 2007, collaborated with Jennifer Linn, spin student and cancer patient, to ideate and market Cycle for Survival. Nonprofit that Jen and her husband, David, founded now partners with Memorial Sloan Kettering and Equinox to raise $20+ million per year to beat rare cancers.

Greater New York City Area

Company: Entertainment advertising design agency.Managed account relationships and creative services for ABC Cable Networks, AMC, Bravo/IFC, CNN, HBO, Miramax, and the Sundance Channel. Outperformed client service, revenue, and retention objectives.

Greater New York City Area

Company: Key art entertainment advertising agency (Ocean’s Eleven, Pulp Fiction, Man on the Moon).Managed account relationships/creative services for A&E, Bravo/IFC, HBO, Miramax, and USA Network. Supervised 15-person team of creative directors, designers, and support staff. Led firm-wide reorganization that optimized use of design resources and accelerated production.

Culver City, Ca

Company: $8 billion, global producer, acquirer, and distributor of movies, TV shows, games, and apps.Facilitated the execution of feature film marketing and promotional campaigns.• Functioned as a “Person Friday,” doing whatever needed to be done on multiple high-profile films. Gained a rapid education in all aspects of global feature film marketing and promotion.• Contributed to campaigns for Ali, Charlie’s Angels, Final Fantasy, The Glass House, Hollow Man, The Messenger, The Patriot, Spider-Man, Stuart Little, Vertical Limit, and The 6th Day. • Collaborated with internal legal teams, the Motion Picture Association of America, the Directors Guild of America, the Writers Guild of America, and other industry contacts to obtain clearance for materials used by the Feature Films Division.

Communications

Media Economics, Empirical Research in Communications, Mass Media, Culture & Technology

Communications

Certificate, Design (School Of Professional Studies)