Ryan W. Email & Phone Number

Bangkok, Thailand

Stockholm, Stockholm County, Sweden

Executive leader of Estrid's Digital Marketing, eCommerce, Product & Engineering, Data Analytics, and Customer Service teams.

Providing specialized consulting services in marketing, product management, and data analytics globally.

Ho Chi Minh City Metropolitan Area

Kilo was a B2B ecommerce startup operating in Vietnam whose mission is to bring millions of traditional businesses online. We connect local convenience stores who want to purchase products to sell in their stores with distributors and brands selling those products at wholesale prices and volumes.• Leader of Kilo’s 10-person product management, marketing, analytics, and logistics teams. Responsible for setting the vision, software direction, product requirements, development, and… Show more Kilo was a B2B ecommerce startup operating in Vietnam whose mission is to bring millions of traditional businesses online. We connect local convenience stores who want to purchase products to sell in their stores with distributors and brands selling those products at wholesale prices and volumes.• Leader of Kilo’s 10-person product management, marketing, analytics, and logistics teams. Responsible for setting the vision, software direction, product requirements, development, and deployment of an integrated software ecosystem consisting of an ecommerce shopping native app, a seller catalog and order management website, a third-party logistics management platform, a data warehouse and business intelligence analytics platform, and a field sales team native app. • Owner of the ongoing prioritization, deployment, and modification of Kilo’s internally developed technology platform. Leveraged internal stakeholder and Customer feedback to deliver usable business tools solving for Customer needs and pain points across a wide range of product lines and domains supporting the growth of Kilo’s monetized sales from zero to over $XXM USD per month within six months. • Designed Kilo’s overall data analytics and business intelligence platforms, personally writing Kilo’s data modelling queries with Structured Query Language (SQL) on DBT’s SQL transformation platform to deliver, maintain, and expand Kilo’s real time analytics data as business and Customer needs evolved.• Oversaw the software requirements planning, prioritization, procurement, design, modification, integration, testing, and deployment of Kilo’s software features in an agile and Kanban software development environment and was responsible for reporting progress and performance to the CEO, board of directors, and external investors culminating in raising over $XXM USD of venture funding in 2022. Show less

Gothenburg, Vastra Gotaland County, Sweden

NAKD is a women’s fashion e-retailer based in Sweden that sells in European markets. NAKD’s focus is on sustainable fast fashion for 18-30 year old women.• Marketing executive leader responsible for hiring and coaching a 12-person performance marketing team deploying a $XXM per year advertising budget across search, display, affiliates, and CRM digital channels. • Successfully led and delivered a CRM SaaS platform acquisition project valued at $XXK per year. Conducted and… Show more NAKD is a women’s fashion e-retailer based in Sweden that sells in European markets. NAKD’s focus is on sustainable fast fashion for 18-30 year old women.• Marketing executive leader responsible for hiring and coaching a 12-person performance marketing team deploying a $XXM per year advertising budget across search, display, affiliates, and CRM digital channels. • Successfully led and delivered a CRM SaaS platform acquisition project valued at $XXK per year. Conducted and socialized a build vs. buy and cost-benefit analysis generating executive level buy in for the purchase. Planned and wrote product requirements for the platform integration resulting in delivering all features purchased on time and improving CRM generated revenue by 50% YoY. • Responsible for setting marketing budget and technology investment levels, strategy, and direction as well as communicating business unit performance and progress with senior stakeholders including the C-suite and board of directors • Designed and implemented SQL based marketing attribution and incremental long term customer value analytics pipelines to measure the effectiveness of marketing campaigns, multi-variate tests, and marketing return on investment analysis. Show less

Vietnam

Tiki.vn is a horizontal ecommerce business in Vietnam operating both a 1st and 3rd party marketplace with a two-hour delivery promise.• Leader of Tiki’s 35-person performance marketing, onsite merchandising, and campaign planning team responsible for advertising budgets over $30M per year and managing the planning, execution, and reporting of onsite Customer awareness campaigns for hundreds of consumer brands.• Responsible for renegotiating vendor contracts saving over $1.5… Show more Tiki.vn is a horizontal ecommerce business in Vietnam operating both a 1st and 3rd party marketplace with a two-hour delivery promise.• Leader of Tiki’s 35-person performance marketing, onsite merchandising, and campaign planning team responsible for advertising budgets over $30M per year and managing the planning, execution, and reporting of onsite Customer awareness campaigns for hundreds of consumer brands.• Responsible for renegotiating vendor contracts saving over $1.5 million per year and led and delivered a CRM platform acquisition process valued at over $500K USD enabling campaign and process improvements resulting in over 600% YoY revenue and new Customer growth for CRM channels.• Scaled marketing attributed revenue and new Customer acquisition by over 180% YoY with yearly budgets over $30 million while reducing the amount of allowed time between a Customer purchase and a marketing interaction for channel return on investment purposes from six months to three days.• Led a project with Tiki’s data analytics and finance teams to improve web and app marketing campaign tracking and analytics as well as SQL ETL process improvements to reduce the percent of orders with unknown sources from 40% of total orders to under 5%. Show less

Vietnam

Gangnam-Gu, Seoul, Korea

Coupang is a horizontal ecommerce company based in South Korea operating both a 1st and 3rd party ecommerce business with a successful IPO in March 2021 at an initial market cap of $114B.• Leader of Coupang’s 8-person marketing product management team, search marketing team, and roadmap owner for Search, Display, Social, Remarketing, Push, Affiliate and Email channels with deployed ad spend of over a $100 million per year.• Designed, wrote product requirements, and launched an… Show more Coupang is a horizontal ecommerce company based in South Korea operating both a 1st and 3rd party ecommerce business with a successful IPO in March 2021 at an initial market cap of $114B.• Leader of Coupang’s 8-person marketing product management team, search marketing team, and roadmap owner for Search, Display, Social, Remarketing, Push, Affiliate and Email channels with deployed ad spend of over a $100 million per year.• Designed, wrote product requirements, and launched an internally built search engine marketing automation platform, first party affiliate marketing platform, dynamic retargeting partners, Facebook dynamic product ads, an in-house push notification platform, and marketing tracking and analytics tools resulting in scaling marketing attributable revenue three times as a percentage of Coupang total sales while Coupang overall grew +40% YoY.• Recipient of two awarded patents in South Korea for the design of the search engine marketing automation platform including a method of determining landing pages for marketing advertisements and a method for deciding keywords bidding prices. Show less

Dublin, Ireland

Groupon is a global daily deals and product ecommerce site that, at the time, was the fastest company to reach a billion dollar valuation.• Leader of an eleven-person team responsible for free and paid search engine marketing across 28 countries in EMEA and APAC resulting in generating over $500M USD in yearly sales, 15% of same country Groupon overall sales and deploying $60M USD per year in advertising spend. Represented the EMEA/APAC search marketing business unit with C-suite… Show more Groupon is a global daily deals and product ecommerce site that, at the time, was the fastest company to reach a billion dollar valuation.• Leader of an eleven-person team responsible for free and paid search engine marketing across 28 countries in EMEA and APAC resulting in generating over $500M USD in yearly sales, 15% of same country Groupon overall sales and deploying $60M USD per year in advertising spend. Represented the EMEA/APAC search marketing business unit with C-suite executives in weekly, monthly, and quarterly reviews.• Designed, built, and maintained business unit level data warehouse and business intelligence layers performing ad hoc and long-term analysis to identify defects, opportunities for improvement, and communicate outcomes to senior stakeholders. Show less

Dublin, Ireland

• Leader of a 4-person search engine marketing operations team deploying, monitoring, and reporting on text and product ad marketing campaigns with multi-million-dollar monthly budgets across 28 countries. • Performed day to day campaign management tasks and analysis of marketing campaigns to ensure achievement of monthly advertising budgets and goals.• Created monthly and yearly forecasts and goals for marketing outcomes and budgets generating buy in for investment increases… Show more • Leader of a 4-person search engine marketing operations team deploying, monitoring, and reporting on text and product ad marketing campaigns with multi-million-dollar monthly budgets across 28 countries. • Performed day to day campaign management tasks and analysis of marketing campaigns to ensure achievement of monthly advertising budgets and goals.• Created monthly and yearly forecasts and goals for marketing outcomes and budgets generating buy in for investment increases with senior stakeholders. Show less

Seattle, Washington

• Managed the software development life cycle including the acquisition, development, enhancement, testing, and deployment of search engine marketing products, services, and systems including external SaaS platforms and internally developed technologies in an agile software development environment with a team of six engineers.• Delivered automated keyword bidding algorithms and search analytics platforms improving bidding efficiency by 75% and matching over 97% of keyword cost and… Show more • Managed the software development life cycle including the acquisition, development, enhancement, testing, and deployment of search engine marketing products, services, and systems including external SaaS platforms and internally developed technologies in an agile software development environment with a team of six engineers.• Delivered automated keyword bidding algorithms and search analytics platforms improving bidding efficiency by 75% and matching over 97% of keyword cost and revenue across a global portfolio of 150 million keywords.• Provided feedback on an ongoing basis to senior leadership and internal stakeholders on project and product progress, outcomes, status, and significant developments. Show less

Seattle, Washington

Mercent was a data feed marketing SAAS platform that collected, transformed, and syndicated product feeds from retailers to ecommerce destinations including Google Shopping Ads, Amazon Marketplace, and Price Comparison Shopping Engines. Mercent provided both the technology and marketing campaign management support for the ads powered by Mercent.• Responsible for daily operational tasks for internet retail top 500 companies’ advertisement campaigns including bidding optimization, defect… Show more Mercent was a data feed marketing SAAS platform that collected, transformed, and syndicated product feeds from retailers to ecommerce destinations including Google Shopping Ads, Amazon Marketplace, and Price Comparison Shopping Engines. Mercent provided both the technology and marketing campaign management support for the ads powered by Mercent.• Responsible for daily operational tasks for internet retail top 500 companies’ advertisement campaigns including bidding optimization, defect monitoring, campaign management and reporting using excel and the Mercent retail platform.• Responsible for creating reports, answering ad hoc questions, and attending weekly, monthly, and quarterly status and performance updates with client executives. Show less