Will Zhu Email & Phone Number

Hangzhou, Zhejiang, China

中国 浙江省 杭州

Overseas brand management on all channel stacks, coordinating efforts to maintain a cohesive brand image and message across all marketing platforms:1. Strategic Brand Planning: Develop and implement end-to-end marketing strategies aligned with business goals and target audience.2. Digital Marketing: Manage digital marketing campaigns including SEO, SEM, EDM, social media marketing, and display advertising.3. Content Creation: Create engaging and relevant content for various channels including LinkedIn, Facebook, Twitter, and other social media platforms.4. Event Organization: Formulate the annual exhibition plan based on marketing priorities and strategies, and complete brand localization promotion through on-site activities.

中国 浙江省 杭州

1. Promotion of Hikmicro industrial product line on all channels.2. Official website operation: UI amendment, SEO maintenance.3. Baidu SEM advertisement operation.4. Off-line industrial exhibition organization and execution.

中国 浙江省 杭州

Overseas marketing activity - Exhibition & ConferenceDigital marketing - Global website operating, SEO & SEMSocial media listening

香港特别行政区

Staffed as brand handler for MADARA / L:A BRUKET / CLOCHEE / Jorgobe and maximized the brand communication effectiveness (Brand positioning / New Product Launch / Marketing & Promotion plan / Sales forecast) Served as the person in charge for MADARA & L:A BRUKET to operating CBEC business in Chinese Mainland market cooperating with Trade Partner. MADARA has joint 2019 TMALL 11.11 festival and reached over 2 million sales.Initiated and operated Official WeChat Account [Magic Haus] independently, including Structure building / Post writing & design / Yearly Promotion plan / Online campaign & VIP system, has raised 16,000 followers by 24 Nov. 2019.Be responsible for Corporate Identity System and Visual Identity System for business units ( Magic Haus / OURWE / Superseries ) targeting the Asian market.

香港特别行政区

L&D-Participated in Asia Stuff Leadership Training Programme. Be responsible for Event management (Stage setting/Event process)/ Content design (Graphic/Video/Script) / Data analysis.Resourcing-Joined in the Campus Recruitment Project. Helped the team working at the career fair. In charge of the brand's corporate image management (VI Design, Social media) and internal communication.

香港特别行政区

-Participated in A.S. Watson’s 2018 Campus Recruitment and staffed in all vusial designs (poster, backdrop, flyer, expandable stand) and video editing. -Developed the Vusial Identiy System of A.S. Watson Retail Academy (logo, color, typography) and prepared the project’s launching ceremony settings.-Performed SEO&SEM reports for A.S. Watson’s 4 main Business Unions (Watsons, PARKnSHOP, Fortress, Watson’s Wine) every week and then gave feedbacks according to the keyword search performance on Google tools.-Developed the new Online Pop-Up Store for WatsonsMall (Business Union), tasks include Website Structure Building, Vusial Identity System & Promotion Banner designing, Plug-in & Widget testing, URL testing, etc. -Analyzed related insights and mentions on ASW official social media platforms (Facebook, Instagram, Weibo) and gave recommendations.-Created Social media playbooks and guidelines for all Business Unions.

碩士, Bilingual Corporate Communication, Gpa:3.38

学士, Tourism And Travel Services Management, Gpa:3.66 (Top15%)

Activities and Societies: 东南大学校学生会副主席 东南大学力魔车队宣传组