Wil Boudreau Email & Phone Number

New York, Ny, Us

London, London, Gb

Built and ran what was virtually a start-up creative department, totally reimagining it into a modern, nimble group of creative makers, preditors, and production hybrids.Repositioned the Wall Street Journal to be less "Male, Pale and Yale" with our "Good Things Come To Those Who Don’t Wait” campaign, credited with attracting record numbers of young and particularly female readers.Created" Freight Farm" an innovative urban farm experiential event for WSJ Future Of Everything Festival.Pioneered industry-first FaceBook chat bot for Chico’s that fought ageism by encouraging women to share “How Bold" they were on their profile pic. Launched Encore Boston Harbor with star-studded brand film "Elevator”. Doubled office size, pitching and winning Wynn Resorts, Chico’s,Captain D’s Seafood, Giant Eagle Supermarkets, Marcum Financial and Hasbro board games.

Atlanta, Georgia, Us

Ran the 60 person creative department transforming it into a state-of-the art group of diverse creative thinkers and content creators recruiting a potent combination of local and international talent. Created first-ever Super Bowl work for Carnival Corporation featuring featuring the unmistakable voice of President John F Kennedy.Re-launched ING as Voya Financial and created the long running origami money character campaign.Launched category-busting work on Novant Health.Helped save the bees with integrated "Feed A Bee" program.Fought human trafficking with provocative "Unmasked" work for Street Grace a national anti- trafficking organization.Pitched and won Carnival Corporation, Norwegian Cruise Line, ToysRus, Novant Health and Sanderson Farms Chicken, doubling the billings for the agency.

New York, Ny, Us

Ran creative for over a dozen iconic brands including:Lowe’s Home Improvement, Arby’s, Pizza Hut, Snickers, E*Trade, NYSE, Splenda, Guinness, Red Stripe, Campbell’s Soup, U.S. Navy, AOL and New York State Tourism. Created the ground breaking Lowe's "Fix in Six" Vine video series, which won every major creative award including a Cyber Lion. Pitched and won the Arby’s account with “Arby’s, It’s Good Mood Food." which integrated from TV, to digital events, all the way down to the french fry cups. The year it ran they enjoyed twelve straight months of same store sales increases, their first positive momentum in years. Ran the Pizza Hut business for some time, launching pasta for Pizza Hut with a series of hidden camera spots, most memorably one that fooled native Romans into loving Pizza Hut Lasagna. That campaign won multiple awards including an Effie. My work on Snickers was recognized by several industryaward shows including London International, Communication Arts and Cannes. Launch work for Snickers Cruncher and Snickers Marathon both won Effies.