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Nicole Wilcox is a Data Engineer at Launch That at Launch That. She possess expertise in data analysis, qualitative research, research, spss, salesforce.com and 31 more skills.
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Launch ThatOrlando, Fl, Us
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Data EngineerLaunch That Sep 2023 - PresentOrlando, Florida, Us
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Senior Data AnalystLaunch That Aug 2020 - Sep 2023Orlando, Florida, Us- Collaborates with high-level project stakeholders to scope, define, and visualize company-wide KPIs.- Responsible for collecting data-related requests from a company-wide audience in order to build relevant reporting and data visualizations.- Builds and maintains the company's data warehouse containing curated reporting tables from disparate sources.- Led a full Redshift-to-BigQuery database migration effort. Re-built database connections and ELT jobs to ensure a seamless transition with minimal downtime and error-free results.- Responsible for creating and maintaining new data pipelines and utilizing data from multiple sources to deliver new data insights.- Builds and maintains collection of automated performance dashboards that allow data to be utilized as an accessible decision-making tool for a diverse group of internal audiences.
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Data AnalystLaunch That Mar 2019 - Aug 2020Orlando, Florida, Us- Wrote ad hoc SQL queries and built visualizations to answer new business questions.- Built and maintained SQL queries for internal PPC reporting tool which combined internal Salesforce sales funnel data with sources such as Google Ads, Microsoft Ads, and Facebook Ads data.- Utilized Python and SQL to create a logistic regression model to aid the Sales team in assigning a quality-based predictive lead score upon intake.
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Marketing AnalystOmicron Media, Inc. Feb 2017 - Feb 2019- Provided reporting and data analyses to inform the marketing team's understanding of behavior and trends throughout the customer lifecycle.- Developed customized reporting and insights in response to business questions utilizing customer data and transactional records in PostgreSQL.- Acted as a liaison for the marketing and business intelligence teams: organized, prioritized, and saw marketing team’s requests for business intelligence data and reporting through to completion.- Worked closely with the web development team to design, implement, and maintain customer data collection and marketing automation systems tailored to meet specific company needs.- Oversaw company’s presence within the Paid Search channel. Oversaw Paid Search consultant and agency with a budget averaging $90,000 per month. -
Marketing AnalystHighwinds May 2015 - Feb 2017- Responsible for creating companywide marketing data collection standards through the implementations of microanalytics tracking. Implementations included Google Analytics, Google Tag Manager, Optimizely, and Mixpanel.- Researched new tools and products designed to assist the team in collecting actionable data.- Provided analysis on competitors’ market offerings, identified market trends, pricing, and business models.- Analyzed and compiled performance reports for SEM, SEO, Email, and A/B Testing campaigns.
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Marketing Intelligence InternHighwinds Jan 2015 - May 2015- Organized and led customer research efforts that informed the direction of new content generation on blogs, landing pages, and social media.- Audited web properties and provided updated strategies for search engine optimization using Raven, Moz, SEMrush, and Similarweb.- Responsible for marketing team’s social media listening efforts: monitored top competitors’ social media presence and follower interaction styles.
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Research InternRvr Consulting Group Sep 2014 - Sep 2014- Worked with Director of Client Services to streamline the lead generation procedure for Recruitment Process Outsourcing (RPO) services. Reduced qualification time by 75% per lead through process re-engineering and implementation of Salesforce.com and Inside View- Leveraged target profile criteria to identify and deliver qualified prospects- Created daily reports focused on qualification timeframes and number of qualified/disqualified leads. - Developed canned email/telephone scripts. Utilized LinkedIn to make initial contact with prospects and determine level of interest in RPO services
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Sociology InternshipUnf Lgbt Resource Center Jan 2014 - Apr 2014- Researched and defined the Trans Justice Funding Project Grant application process. As a result of this research, the university was approved for the LGBT Community Fund for Northeast Florida ($18,000)- Managed/conducted research and created summary analysis reports that facilitated a petition for gender neutral housing within the school's dormitories
Nicole Wilcox Skills
Nicole Wilcox Education Details
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University Of North FloridaSociology -
University Of North FloridaAsian Studies Minor
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Seminole State College Of FloridaGeneral Studies
Frequently Asked Questions about Nicole Wilcox
What company does Nicole Wilcox work for?
Nicole Wilcox works for Launch That
What is Nicole Wilcox's role at the current company?
Nicole Wilcox's current role is Data Engineer at Launch That.
What is Nicole Wilcox's email address?
Nicole Wilcox's email address is ni****@****ips.com
What is Nicole Wilcox's direct phone number?
Nicole Wilcox's direct phone number is +140721*****
What schools did Nicole Wilcox attend?
Nicole Wilcox attended University Of North Florida, University Of North Florida, Seminole State College Of Florida.
What are some of Nicole Wilcox's interests?
Nicole Wilcox has interest in Social Research, Gender Studies, Social Services, Economic Empowerment, Civil Rights And Social Action, Social Theory, Education, Environment, Lgbt Studies, Ethics.
What skills is Nicole Wilcox known for?
Nicole Wilcox has skills like Data Analysis, Qualitative Research, Research, Spss, Salesforce.com, Critical Thinking, Quantitative Research, Data Collection, Report Writing, Human Rights, Marketing, Google Analytics.
Who are Nicole Wilcox's colleagues?
Nicole Wilcox's colleagues are Ian Schuler, Estefani Lewis, Kailene De Leon, Michael Santiago, Crpc™, Kahn Carley, Trevor Cardini, Jose S..
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