Nicole Wilcox Email & Phone Number

Orlando, Fl, Us

Orlando, Fl, Us

Orlando, Florida, Us

Orlando, Florida, Us

- Collaborates with high-level project stakeholders to scope, define, and visualize company-wide KPIs.- Responsible for collecting data-related requests from a company-wide audience in order to build relevant reporting and data visualizations.- Builds and maintains the company's data warehouse containing curated reporting tables from disparate sources.- Led a full Redshift-to-BigQuery database migration effort. Re-built database connections and ELT jobs to ensure a seamless transition with minimal downtime and error-free results.- Responsible for creating and maintaining new data pipelines and utilizing data from multiple sources to deliver new data insights.- Builds and maintains collection of automated performance dashboards that allow data to be utilized as an accessible decision-making tool for a diverse group of internal audiences.

Orlando, Florida, Us

- Wrote ad hoc SQL queries and built visualizations to answer new business questions.- Built and maintained SQL queries for internal PPC reporting tool which combined internal Salesforce sales funnel data with sources such as Google Ads, Microsoft Ads, and Facebook Ads data.- Utilized Python and SQL to create a logistic regression model to aid the Sales team in assigning a quality-based predictive lead score upon intake.

- Provided reporting and data analyses to inform the marketing team's understanding of behavior and trends throughout the customer lifecycle.- Developed customized reporting and insights in response to business questions utilizing customer data and transactional records in PostgreSQL.- Acted as a liaison for the marketing and business intelligence teams: organized, prioritized, and saw marketing team’s requests for business intelligence data and reporting through to completion.- Worked closely with the web development team to design, implement, and maintain customer data collection and marketing automation systems tailored to meet specific company needs.- Oversaw company’s presence within the Paid Search channel. Oversaw Paid Search consultant and agency with a budget averaging $90,000 per month.

- Responsible for creating companywide marketing data collection standards through the implementations of microanalytics tracking. Implementations included Google Analytics, Google Tag Manager, Optimizely, and Mixpanel.- Researched new tools and products designed to assist the team in collecting actionable data.- Provided analysis on competitors’ market offerings, identified market trends, pricing, and business models.- Analyzed and compiled performance reports for SEM, SEO, Email, and A/B Testing campaigns.

- Organized and led customer research efforts that informed the direction of new content generation on blogs, landing pages, and social media.- Audited web properties and provided updated strategies for search engine optimization using Raven, Moz, SEMrush, and Similarweb.- Responsible for marketing team’s social media listening efforts: monitored top competitors’ social media presence and follower interaction styles.

- Worked with Director of Client Services to streamline the lead generation procedure for Recruitment Process Outsourcing (RPO) services. Reduced qualification time by 75% per lead through process re-engineering and implementation of Salesforce.com and Inside View- Leveraged target profile criteria to identify and deliver qualified prospects- Created daily reports focused on qualification timeframes and number of qualified/disqualified leads. - Developed canned email/telephone scripts. Utilized LinkedIn to make initial contact with prospects and determine level of interest in RPO services

- Researched and defined the Trans Justice Funding Project Grant application process. As a result of this research, the university was approved for the LGBT Community Fund for Northeast Florida ($18,000)- Managed/conducted research and created summary analysis reports that facilitated a petition for gender neutral housing within the school's dormitories

Bachelor'S Degree, Sociology

Bachelor'S Degree, Fine Art, Asian Studies Minor

Associate'S Degree, General Studies