Justin Wilder Email & Phone Number

San Antonio, Texas, United States

San Antonio, Texas

San Antonio, Texas Area

• Responsible for the strategic roadmap of the digital Medicare experience to differentiate USAA within the competitive landscape.
• Collaborating with internal marketing partners to drive improved top of funnel leads through enhanced targeting & messaging tactics according to the strategic direction of the Medicare experience.
• Leading cross-functional teams to deliver innovative digital solutions to market that will result in deeper share of wallet (SOW) and increased product sales.
• Analyzing Adobe Site Catalyst web analytics to extract data-driven insights that support the product enhancement roadmap.
• Managing the execution of the product development process using agile and user centered design methodologies.
• Optimizing web performance through A/B testing and multivariate analyses.

San Antonio, Texas Area

• Tenure was limited due to uncontrollable corporate restructuring. All opportunities below were self-identified and self-directed.
• Developed integrated B2C digital branding online strategy to enter a new market, increase clinic revenue, and grow brand awareness among potential millennial patients; presented strategy to executive staff and earned.
• Analyzed physician and patient demographic data from satisfaction surveys and Salesforce CRM tool; identified key insights to refine advertising strategy, new service development initiatives, and social media.
• Created online video strategy to establish emotional connection and motivation among target physicians and patients by sharing the brand’s unique selling proposition using stories and testimonials.
• Designed internal market research survey; identified customer insights to improve effectiveness of physician marketing budget by 40%.
• Developed integrated social media strategy across Facebook, LinkedIn, Twitter, Glassdoor, Instagram, and Google+ to increase patient engagement, employee engagement, and generate authentic word of mouth advertising.

Philadelphia, PA

• Strategic consultant tasked with re-positioning Group operations to support growth in a new market by aligning operations with new customer needs while increasing quality, throughput, and customer satisfaction.
• Assessed consumer insight differences between two core target markets; identified new process tools and workflow steps to address market gaps and improve the quality of the process deliverables and consumer experience.
• Interviewed frontline staff, supervisors, and directors across the process value chain; identified Sales group incentive modification that will improve process efficiency and customer satisfaction.
• Measured operational performance of a multi-group process through cross-functional observations and 1,500 data point time study; forecasted $4.8MM annual waste from duplication, re-work, and manual workarounds.
• Presented operational and organizational alignment improvements to executive sponsorship team; earned pilot program approval to validate recommendations prior to system wide implementation.

Nashville, TN

• Forecasted medical malpractice liability for 18 Florida hospitals related to infant neurological injuries; identified critical consumer insights for physician indemnity fund to reduce financial exposure.
• Quantified cost-benefit data for physician participation in indemnity fund by assessing past five years of historical litigation records; exposed an expected annual risk of $6.8MM.
• Surveyed 60 physicians through web-based portal; unveiled inaccurate perceptions and misaligned values that reduced participation in indemnity fund.
• Calculated expected liability per hospital by analyzing historical patient volumes and physician participation rate; corporate headquarters now assisting at-risk hospitals to increase participation and reduce financial.

Windsor, CT

After working for six years with all the great people at Westinghouse, I parted ways to pursue my MBA and to transition careers from the power industry to the health care industry.

Hartford, Connecticut Area

• Senior Project Manager focused on leading matrixed, cross-functional teams through the new product development process for nine products to meet global customer and regulatory needs and requirements.
• Performed market needs assessment for domestic and international nuclear power plants; led the cross-functional design teams that developed two new products which were sold throughout the customer fleet.
• Designed the strategy for a new product development project and led project team from design through production; strategy increased customer pool 166% and avoided a separate $150K development project.
• Enhanced customer satisfaction for key internal stakeholder by aligning shared values and collaborating ideas to identify mutually beneficial solutions; resulted in a promotion to work as his Deputy Program Manager.
• Improved the quality of a proprietary computer system 93% by leading a team through application of Six Sigma Green Belt techniques; successful implementation of improvement plan will save $4.6MM in upgrade costs.
• Facilitated the creation of a risk assessment plan that mitigated 90% of all anticipated project risks; led project team through completion 10% under budget and four weeks ahead of the customer need dates.

Hartford, Connecticut Area

• Led a three year product development project and 14 virtual team members in a highly matrixed organization to design, test, and deploy a $1.5MM next generation computer system.
• Accelerated product development schedule by three months in response to changed customer need dates; successfully met all customer commitments and received letter of appreciation from former CEO.

Hartford, Connecticut Area

* Completed the design of the next generation computer system to meet all customer and regulatory requirements for nuclear power plants being built in South Korea, China, United States, and United Arab Emirates; promoted to Project Manager to lead the completion of the project.

Hartford, Connecticut Area

* Authored the design requirements specification for a next generation computer monitor; requirement specification dictated the future design of the device.

Master Of Business Administration (M.B.A.), Marketing, Finance, Strategy, 3.7

Activities and Societies: Vanderbilt Health Care Club, Culinary Club

Bachelor Of Science (Bsee), Electrical And Electronics Engineering, Cum Laude, Dean'S List

Activities and Societies: Sigma Beta Tau engineering honors society, IEEE