Edward Israel-Ayide Email & Phone Number

Nigeria

Nigeria

-Advising C-suite executives, founders, and CEOs on strategic communications, personal branding,and stakeholder relations for enhanced leadership visibility and organizational impact.-Developing and executing compelling content strategies, including opinion pieces, presentations, andspeeches, to amplify executive thought leadership.-Designing robust communication and PR frameworks, leveraging networks and expertise forstrategic media planning and execution.-Facilitating high-value media placements, securing over $100,000 of earned media across majorglobal and national platforms.-Driving reputation management initiatives, consistently increasing positive sentiment by an averageof 60% within target audiences.-Crafting impactful campaign narratives and manage media engagement strategies to bolster brandawareness and resonance within culturally relevant contexts.

Nigeria

-Led content strategy for Former President of the Senate Bukola Saraki's "Grow Nigeria" digitalcampaign, which achieved 723 million digital impressions, 292,000 social media post shares,700,000 video views, 49,000 email opens, and 2500 volunteer signups within 40 days.-Executed strategic media relations and crafted compelling messaging for Flour Mills of Nigeria'sexecutive team during the Minister of Industry, Trade, and Investment's visit to Sunti GoldenSugar Estates. Efforts resulted in $20,000 of favourable earned media coverage.-Created communications materials, video and audio scripts, social content, content/advertisingcopy, and reviewed speeches/written communications for former Vice President AtikuAbubakar's "Better Nigeria" Presidential Bid.-Developed and executed a strategic influencer engagement, copywriting, and content strategy forthe NIRSAL Microfinance Bank AGSMEIS Launch, generating over 16,000 qualified leadswithin a month.-Developed communications plans, compelling campaign narratives, and cross-channel processeswhile integrating media trends to maximize cultural relevance.-Led creative teams in communication strategy development and supported a 10-member teamand clients in understanding audience engagement, enabling holistic storytelling to achievemarketing goals.

Nigeria

-Supported the Presidential Enabling Business Environment Council (PEBEC) on digitalcommunications strategy and influencer campaigns for the PEBEC National Action Plan 2.0. Generated over 6.2 million impressions for targeted keywords, hashtags, and social handleswithin a two-week period in 2017.-Leveraged social media to drive overbooked attendance at PEBEC/Corporate AffairsCommission stakeholder forums in major Nigerian cities within 72 hours.-Led the digital communications strategy for the successful 2019 political campaign of the HonorableAkin Alabi, elected to the Nigerian House of Representatives. Developed communicationsmaterials, legislative agenda, social and web content, and compelling advertising copy.

Nigeria

-Responsible for developing and executing integrated marketing communications strategy and campaigns for the group. -Led a cross-functional marketing team across the group’s different subsidiaries comprising of an experiential agency, food and beverage business, music label and a media agency. -Directed and supervised the group's digital presence and sustained its relevance in the media and entertainment space by maintaining industry partnerships and proactively handling external and media relations. Key achievements:•Successfully renegotiated major outdoor media buying project by achieving client KPIs and maintaining mutually beneficial relationships with 3rd party vendors.•Developed the Marketing and Communications strategy in support of the Chocolate City Group's ambitious expansion into the food and beverage business. (CCX Lounge) and negotiated pre-opening brand and media partnerships.•Executed brand refresh for four-time Grammy Award Nominee, Femi Kuti by deploying a 360-degree marketing solution that involved digital marketing, public relations, and strategically secured events and collaborative partnerships.-Achieved over $70,000 in earned media and partnerships during the marketing and promotion of Femi Kuti’s 2018 Album; including a livestream of the album premiere by the BBC and a private listening by Marriott International. •Worked with Marriott International MEA marketing team to deliver event and marketing communications for “A Night with Femi Kuti”; a special experiential activity for its SPG Moments (now Marriott Bonvoy) members. Marriott Nigeria team won PR and Communications Team of the Year at the 2019 MEA BMSC Conference.

Nigeria

-Identified leads and opportunities and pitched services to clients while maintaining strategic relationships with potential and existing business partners to facilitate business growth. -Advised group leadership and board on business policies, directions and market positioning. -Acting in the capacity of head of marketing and corporate communications, I supervised the creation and execution of marketing campaigns across digital, experiential and traditional media. Key achievements:•With active support from Group President and the COO; launched the media agency arm of the Chocolate City Group business (Chocolate City Media) and outbid other agencies for a major outdoor media buying project in 2017 by leveraging relationships and barter arrangements with 3rd party vendors.•Secured partnerships with The British Council and BusinessDay Newspapers to launch a music industry conference, Music Week Africa which was attended by major music industry leaders.•Project managed the inaugural Music Week Africa Conference in partnership with the Nigerian Stock Exchange, British Council, Lagos State Government, Pernod Ricard, Seven-Up Bottling Company, Trace Television and Business Day Newspapers.

Lagos

-Performed Executive and Personal assistant duties for the President/CEO as well as to other members of the board as directed, including the preparation of high quality, marketing materials, memos, letters, and other documents. -Monitored resources, systems and activities of business operations across the group and served as liaison with department managers to help ensure a manageable flow of work and communications. -Led projects and campaigns on behalf of President/CEO as well as the organization.Key Achievements:•Part of the team that negotiated brand endorsement and influencer campaigns for talents in the business (MI Abaga: Globacom Nigeria, Ice Prince: Harp/Diageo Nigeria).•Project managed the Ice Prince “Fire of Zamani” album release concert; involving team management, vendor relations, sponsorship sourcing, talent management, partner relations etc. •Served as Project Manager for the UNESCO Port-Harcourt World Book Capital Theme Song Project; involving talent sourcing, production of the theme song and official video, as well as the official unveiling of the song to the UNESCO team in Port-Harcourt in April 2014.

Lagos, Nigeria

-Established a robust network of client contacts and drove business opportunities by achieving set targets for sales, marketing and relationship management. -Created solid plans and strategies to ensure accelerated growth in the organization and developed draft proposals based on team meetings and discussions.

Lagos, Nigeria

Responsible for sales expansion and overseeing the marketing efforts of all four retail outlets in the business by overseeing key account relationships with corporate/HNI clients and creating and implementing marketing strategies and campaigns for the organization. Managed reports detailing sales performances, projections, and challenges and developed marketing and sales database to optimize sales funnel. Key Achievements:•Overseeing the expansion of the business by 3 additional outlets in Lagos. Key roles involved project managing construction vendors and the hiring of sales teams for the outlets, expanding client list to service new locations and ensuring client retention at the mother outlet. •Leveraging Facebook advertising and influencer marketing to ensure the Ouch Casual line was 60% pre-sold before launch.

Nigeria

Performed executive and personal assistant functions for the Creative Director/CEO and handled his personal and company correspondence. Reported on business activities and represented the Creative Director/CEO and the company at meetings with other organization. Organized Networking and PR events to create brand awareness updated websites and other social media platforms such as Twitter and Facebook.Key Achievements: •Assumed HR/Admin functions until the organization could afford personnel to fill the office.•Developed the OUCH employee handbook.•Provided orientation and training for new staff, conducted marketing and sales research and carried out surveys to gauge client purchase patterns and service delivery.