Wileen Sito Email & Phone Number

Singapore

Singapore

Led and managed the Partnerships & Events team to accelerate business growth across the Chinese Audience segment - Channel 8, Channel U, YES 933, LOVE 97.2FM, Capital 95.8FM, i Weekly.Led all aspects of executing the partnership growth strategy for the Chinese Audience segment, including segmentation, account management and supporting partner prospecting and negotiation processes.Maintained successful business practices and manage key partnerships, develop additional initiatives to deepen engagement and grow their contribution to overall objectives.Managed cross team coordination across business units, effectively coordinating across content, marketing and sales teams to achieve target results by optimizing and strengthening segment products.Identified new leads in priority markets and sectors, initiate engagement and negotiate deals that contribute to defined metrics.Worked closely with business teams to optimize and strengthen segment products to achieve targets.

Singapore

Worked extensively with internal and external stakeholders on new revenue driven projects for Channel 8 and U.Managed cross team communications with programming, production, marketing, design, sales and sponsorship teams across Mediacorp for seamless events execution and sponsorship fulfillment. Responsible for revenue growth, on top of programme ratings for Channel 8 and U.Developed new and maintained existing partner relationships with key corporate, government, media and entertainment industry contacts.

Singapore

Managed the end-to-end production of the annual televised NKF Charity Show for two consecutive years in a marketing and sponsorship role.Managed the full spectrum of the show production locally and regionally, involving programme planning, sponsors, partners and logistics management.Established and developed relationships with key industry contacts.Assisted in the production of fund-raising direct mailer packages in a writing and research role.

Certificate, Digital Marketing, Distinction

Distinction in Digital Marketing

Bachelor Of Arts (B.A.), Journalism

Specialising in print and radio journalism

Tee, Year 12

Year 11

Gce O Levels

Completed GCE O Levels.