Wilfred Manuel Email & Phone Number

Dubai, Ae

United Arab Emirates

Dubai, United Arab Emirates

Represented Bowers & Wilkins and EPOS in the region. Also had the opportunity to steer the GTM strategy for Sonos in the region as a consultant with the brand's distributor. RetailableMEA brings together efficiency and experiential collaborations nurturing long term brand building initiatives.

Cayan Business Center, 10Th Floor, Tecom, Dubai, United Arab Emirates

Cayan Business Center, 10Th Floor, Tecom, Dubai, United Arab Emirates

Brand: Apple & B&O Play by Bang & Olufsen.• Recently entrusted with the responsilibity of developing the B&O Play brand by Bang & Olufsen across the Middle East Market. • Implementation of strategies formulated by the regional Apple Middle East Office to develop the retail market in the GCC for the Apple range of products with key focus on the retail branded programs.• Liaise directly with Apple EMEA and Middle East on distribution channel analysis and development programs as directed by Apple regional headquarters. • Managed all business development aspects of partnerships, with a primary focus on driving sales revenue, channel expansion, devising and executing channel launch and work closely with the marketing team for any communication plan. • Successfully planning and directing revenue-generating activities with key retailers like Carrefour, Virgin, Jarir, Extra, Jumbo, Plugins, Sharaf DG, Geant and many other retail partners across the GCC.• Evaluating staffing requirements for the retail channel, putting a motivational incentive plan in place along with a consistent training program in line with Apple guidelines.• Managing a workforce of sales consultants across the region.

Company profileThe AMB Group, which comprises of G&M International LLC and AMB Electronics LLC were distributors of the below mentioned brands having wide presence in all chanels of business, retail, wholesale and professional services, providing premium audio visual solutions.Career Highlights (5 Years)Brands: BOSE, SHARP, YAMAHA, SANGEAN• Planning, directing and coordinating operations of the consumer electronics division (profit center) heading a team of 30 members which included Retail (7 Retail Stores), Wholesale (Power Retailers, Duty-free, Dealers) and the Service division. Consumer electronics contributing 80% of the company’s turnover.• Directly involved in the marketing and sales of consumer and professional audio and video solutions for both in room and public spaces within hotel environments.• Strategically built confidence in our services with system integrators, consultants and designers for box moving opportunities. • Directing and coordinating activities of businesses concerned with pricing, sales and distribution of products ensuring a consistent growth year on year. • Managed all business development aspects of partnerships, with a primary focus on driving sales revenue, channel expansion, devising and executing channel launch and marketing communication plan. • Directing the division’s budget activities to fund operations, maximize investments, and increase efficiency.• Successfully planned and directed revenue generating activities with aggressive marketing campaigns and sales promotions, maintaining an advertising and promotion expense within budgets.• Evaluated staffing requirements, interview, hire new employees and most importantly put a motivational incentive plan in place.

Company profileModern Home, is the consumer division of Darwish Holding and the retail arm now known as “51East” is a well established business house representing premium brands ranging from fashion, consumer durables, and electronic brands (As mentioned below). It operates a multitude of businesses in and outside of Qatar.Career Highlights (7 Years)Brands: Bose, Yamaha, Apple & Sony (Camcorder)• Responsibility of developing the newly acquired agency of the Yamaha brand (Consumer and Music) from concept initiatives to commercialization both in the retail and trade channels• Planned, developed, established marketing strategies and directed marketing efforts to meet organizational objectives of the brands responsible for.• Planned procurement, distribution, package development, advertising / promotional activities and finances, both for Bose and Yamaha.• Analyzing factors such as pricing, distribution, and product performance. Providing statistical reports and recommendations to higher management related to the business and marketing plans for Yamaha, Bose and Sony.• Responsible for the development and implementation of plans to establish and maintain current and long-range marketing strategies for Bose, Yamaha and Sony (Camcorder & Personal Audio).• Creating marketing initiatives in line with consumer/market realities and brand architecture.• Initiating promotional concepts and activities to increase brand visibility and sales.• Assisted in devising and implementing marketing plans to enhance both visibility and market share of Sony (Camcorders & Personal Audio) which included order forecasting, pricing, product launches and continuous feedback to the principals on competitors, market share and price movements.• Serviced Power Retailer (Big Box) accounts like Carrefour, Lulu Center, etc. independently vis-à-vis promotions and other marketing activities.

Company profileJumbo Electronics is one of the biggest names in the field of consumer electronics, information technology, telecommunications, home appliances, office automation and entertainment in the UAE. It has a well spread out retail network across the emirates. Career Highlights (3 Years)• Developed the Sony VCR (Video Cassette Recorders & Accessories) category sales in a fresh, extremely focused approach that increased market base by 50%• Initiated and set-up a structured wholesale distribution plan based on which the results contributed to 40% of the sales within the Sony division.• Responsible for all logistical operations, beginning from L/C requisition for procurement of products to allocation of material to all retail outlets of Jumbo Electronics.• Independently handled documentation for port and custom clearances, which also involved coordination with various freight forwarders for dispatch of Sony products for, re-exports.• Preparation of purchase orders for procurement of material based on approved requisition and sales forecast.• Documentation of receipts and issuance’s of material, stock control and replenishment of stock based on consumption, forecasts and periodic usage.• Generation of MIS reports such as Gross Margin Analysis, Growth Analysis, Stock Inventory, business presentations, etc