My journey is defined by my passion for pioneering disruption and innovation within the global consumer goods landscape. Enriched by my experiences living and working across the globe, I am driven by a desire to construct a transformative business model in the expansive wellness sphere, aimed at enhancing the modern consumer lifestyle. My specific focus lies in addressing stress, anxiety, and insomnia through hemp-derived CBD and medical cannabis, alongside reimagining nicotine vaping as a therapeutic product for smoking cessation.With a background in corporate strategy, executive leadership, and a wealth of experience in operating within highly regulated environments, I have a track record of cultivating iconic brands. I've spent over two decades driving business growth in international markets for a FTSE 20 consumer package goods (CPG) company, where I served as a Global Strategist and Executive Leader.My expertise has propelled business performance across more than 60 international markets, spanning regions from Australia, the U.K., and Western Europe to Russia, Eastern Europe, the Middle East, North Africa, and Asia. My global experiences have been shaped by living and working in various cities, including Sydney, Bristol, California, Toulouse, Hong Kong, Tokyo, and Dubai.Let's connect and share insights on disrupting industries and enhancing lives. #Innovator #WellnessAdvocate #GlobalLeader