In business it is all about the balance between making money with current knowledge and skills and developing the business for customers future needs. If company doesn`t develope it will soon be seen in competition and overheads. I am professional in building better strategies for company success and for sales, with better segmentation, productization and developing organizations services with service design and commercializing methods. All of these have link to the better understanding of the customers and their needs. When organization brings more value to customers, customers are willing to bring more value to organization. Customer orientation is the approach of building modern company and service strategies. Successful strategy results successful sales.