Brandon Wilhelm Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia

Greater Atlanta Area

I managed a digital marketing and paid media team to market products for multiple media markets. I oversaw media budgets across social, search, display, programmatic and video ad campaigns for internal brand and product marketing. I managed promotion of client advertising campaigns, delivering a 30% increase in advertising revenue. I developed targeting and segmentation strategy for product go-to-market strategy, as well as audience development. My team has consistently produced new approaches to our marketing strategy to deliver ROI as we grow revenue and expand the user base of new and existing products.

Atlanta, Ga

In forming a startup app company, I initiated the vision for a strategic plan, led business development by selling our service to vendors, and executed the launch of the RoadChow iOS app that serves to connect food truck vendors to customers. I managed and tested product development by working with vendors and users to support the creation of new features. I led and created marketing campaigns to increase customer acquisition and brand engagement. My focused efforts with my team propelled the company to gain 30 active vendors and more than 1500 new users during initi launch phase.

I ran media buys on social, search and display for audience growth, as well as brand and content marketing campaigns. I created and executed digital media plans for sponsorships and native advertising. I developed processes, tools and reporting for new digital marketing efforts and measured KPIs across platforms to optimize and make future media recommendations. I ran promotion for the iTunes charted Breakdown podcast, the Atlanta Newcomer's Guide which won Editor & Publisher's 2016 Best Online Advertising/Marketing Campaign, as well as the AJC's investigative series on doctors that was a finalist for the Pulitzer Prize.

Marietta, Ga

As an Executive Team Leader for Target, I led and developed a team of managers for a Target store netting over $28 million annually with a team of 120 employees. I directed key priorities by identifying and onboarding talent, hiring, training, setting expectations, delivering performance feedback, guiding operational processes, and motivating my team through consistent development. In my role, I created a positive customer experience and sales culture and also analyzed and transformed logistics processes, leading to a 7.5% increase in store revenue for 2014, accounting for nearly $2 million in sales. I also took on an expanded role as an executive trainer for new store management in Atlanta-area stores. In this role, I received the highest feedback ratings and training results in a group of 68 stores.