Patrick Wilhelm Email & Phone Number

Munich, BY, DE

Metropolregion München

Metropolregion München

• Led an B2C e-commerce cosmetics joint venture (BHI Group) in the field of customized skincare with an in-house developed configuration tool and an AI facial analysis for individual product recommendations and skin.
• Achieved 200% annual growth in DACH region while being profitable and under preparation of the internationalization
• Set up a product & brand strategy and applied an automated multichannel digital strategy with high seven figure budgets
• Supervised the company's departments and agencies (IT, SEA, SEO, Social Advertising), led TV, influencer, CRM and E-Mail campaigns and doubled the conversion rate by focusing on UX and attribution

Metropolregion München

Deutschland

• M&A Consultant NeMoCo Beteiligungs GmbH
• Evaluated business plans, founders, and employees for suitable investments / employments
• Advised portfolio companies on all aspects of e-commerce, development, and marketingSaaS & App Developer
• Developed an iOS & Android app for mental health using ChatGPT and the frameworks / services Next.Js, Expo, and Firebase and Skia for presentation and associated exercises
• Developed an influencer management and invoicing system with Laravel Nova using the Meta, TikTok, and Google APIs and connecting to PowerBI and Looker
• Developed an accounting app for Shopify and Magento 2 for automated payment reconciliation of PayPal, Stripe, Amazon Pay and customers (SKR 3 via DATEV interface)

Unterföhring, Bayern, Deutschland

• Created asambeauty.com, BHI's most successful business unit (e-commerce / B2C & B2B), all corresponding departments (marketing, IT, planing, design, customer support) and managed 50+ employees
• Integrated all marketing measures into an omnichannel strategy and supervised TV, retail and out of home campaigns in the DACH region, doubled the revenue year over year
• Guided BHI Group's digital transformation, e-commerce development and the implementation of a business intelligence (Power BI & Google Analytics)
• Obtained high profitability with high eight figure marketing budgets within Europe and pitched for and attended acquisition by Ströer AG

Metropolregion München

Berlin, Deutschland

• Co-founded an awards winning SaaS platform for digital photo books in the B2C & B2B sector using AWS and Adobe Actions Script for video creation
• Aligned the digital offering with market needs and developed new business areas and was product owner of the iOS and Android app
• Raised investments and acquired business customers such as Vodafone

Berlin

• Founded an awards winning cosmetics brand with 35 employees in the first fiscal year, acquired investors and media partners
• Implemented a production facility and "mass-customization" laboratory for the production of thousands of personalized fragrances a week
• Led business development and development of the customization tool for individual fragrances
• Developed new business areas by expanding the offering for B2B customers and creating a complementary cosmetics brand "Choice of Nature" for personal care

Berlin, Deutschland

• Founded the first company in Germany for the digitization of old media
• Led business development and online marketing

Berlin, Deutschland

• Consulted B2B customers for the procurement of "white goods" (household appliances)
• Wrote best practice guidelines for ecological procurement and translated procurement guidelines for the EU project "GreenLabelsPurchase" from German to English
• Developed and maintained websites for the EU project and managed corresponding contents