• Led an B2C e-commerce cosmetics joint venture (BHI Group) in the field of customized skincare with an in-house developed configuration tool and an AI facial analysis for individual product recommendations and skin control• Achieved 200% annual growth in DACH region while being profitable and under preparation of the internationalization• Set up a product & brand strategy and applied an automated multichannel digital strategy with high seven figure budgets• Supervised the company's departments and agencies (IT, SEA, SEO, Social Advertising), led TV, influencer, CRM and E-Mail campaigns and doubled the conversion rate by focusing on UX and attribution

M&A Consultant NeMoCo Beteiligungs GmbH• Evaluated business plans, founders, and employees for suitable investments / employments• Advised portfolio companies on all aspects of e-commerce, development, and marketingSaaS & App Developer• Developed an iOS & Android app for mental health using ChatGPT and the frameworks / services Next.Js, Expo, and Firebase and Skia for presentation and associated exercises• Developed an influencer management and invoicing system with Laravel Nova using the Meta, TikTok, and Google APIs and connecting to PowerBI and Looker• Developed an accounting app for Shopify and Magento 2 for automated payment reconciliation of PayPal, Stripe, Amazon Pay and customers (SKR 3 via DATEV interface)• Developed and programmed an AI face analysis with TensorFlow.js / Azure AI Vision and an associated configuration tool for individual product recommendations• Developed and programmed a FX and crypto market trading software with automatic order execution based on fundamental market price analysisIT Consultant Premium Shopping• Consulted the management and developers on e-commerce platforms and developmentLed Google Analytics 4 migration, the client-side and server-side setup of Google Tag Manager• Consulted on CRM (Klavyio), social ads (Facebook and TikTok), and SEA (Google Ads)Marketing Consultant Fackelmann• Trained the e-commerce team on all aspects of online marketing• Consulted specifically for Google Adwords and Facebook Ads for Fackelmann and subsidiaries

• Created asambeauty.com, BHI's most successful business unit (e-commerce / B2C & B2B), all corresponding departments (marketing, IT, planing, design, customer support) and managed 50+ employees• Integrated all marketing measures into an omnichannel strategy and supervised TV, retail and out of home campaigns in the DACH region, doubled the revenue year over year• Guided BHI Group's digital transformation, e-commerce development and the implementation of a business intelligence (Power BI & Google Analytics)• Obtained high profitability with high eight figure marketing budgets within Europe and pitched for and attended acquisition by Ströer AG

• Co-founded an awards winning SaaS platform for digital photo books in the B2C & B2B sector using AWS and Adobe Actions Script for video creation• Aligned the digital offering with market needs and developed new business areas and was product owner of the iOS and Android app• Raised investments and acquired business customers such as Vodafone

• Founded an awards winning cosmetics brand with 35 employees in the first fiscal year, acquired investors and media partners• Implemented a production facility and "mass-customization" laboratory for the production of thousands of personalized fragrances a week• Led business development and development of the customization tool for individual fragrances• Developed new business areas by expanding the offering for B2B customers and creating a complementary cosmetics brand "Choice of Nature" for personal care

• Founded the first company in Germany for the digitization of old media• Led business development and online marketing

• Consulted B2B customers for the procurement of "white goods" (household appliances)• Wrote best practice guidelines for ecological procurement and translated procurement guidelines for the EU project "GreenLabelsPurchase" from German to English• Developed and maintained websites for the EU project and managed corresponding contents