Creative Lead
Current- Build a brand identity for VIUUM Eyewear as a basis and guide for marketing activities.- Develop creative and effective advertising concepts for VIUUM Eyewear, from idea to execution, including Social Media, Website Interface, Digital Marketing, POSM, Event Activation, and OOH.- Implement innovative ideas on VIUUM Eyewear's social media content (Instagram, Facebook, Twitter, and TikTok) and ensure the message is amplified.- Direct photographers, videographers, content creators, and production staff to ensure the quality of visual content production.- Supervise printing activities of advertising materials and packaging, photo and video content production, and UI UX website development.