Wili Roberts Email and Phone Number
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Wili Roberts personal email
Cultivated expertise over the last 18 years at high-growth consumer brands in growth marketing, brand development, and digital marketing. Strategizing, problem-solving, and actively engaging in marketing tactics, I have especially excelled in retention subscription strategies. Scaling brands and fostering high-performing teams are where my passion thrives, as I collaboratively tackle challenges within mission-driven organizations. In roles such as VP of Marketing/Growth or Senior Director of Growth/Lifecycle, I am ready to apply my proven track record and expertise to activate marketing initiatives.
Realized Marketing Strategy
View- Website:
- realizedmarketingstrategy.com
- Employees:
- 1
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Founder And Vp Of MarketingRealized Marketing StrategyOviedo, Fl, Us
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Founder / Vp Of MarketingRealized Marketing Strategy Dec 2022 - PresentFounded with 18+ years of marketing experience, Realized Marketing Strategy is a strategic marketing consulting company with expertise across a wide range of industries, including CPG, health & wellness, tech, beauty, finance, fashion, and food and beverage. Our services cover everything from strategic planning to execution and deployment, including acquisition channels (i.e. Meta, IG, SEM, YouTube), retention channels (i.e. subscription programs, email, SMS and web), organic social and brand campaign development, influencer and affiliate marketing for DTC, B2C and B2B. We believe in creating custom solutions and opportunities that focus on meeting our clients’ needs. Whether it’s channel specific or cross functional implementation, we can handle it.Noteable clients: Multimedia LLC, Ora Organic, Mockingbird, Todd Snyder, Cora Life, Cometeer, Happy Box, Telegenixx, Wantable & DTCo
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Marketing AdvisorWaivr Jan 2023 - Jan 2024Los Angeles, California, UsProvide subscription marketing insights and recommendations related to Waivr’s merchant initiatives. Learned to create business connections and solve any marketing issues. -
Senior Director Of Lifecycle MarketingProse May 2021 - Jan 2023Brooklyn, New York, UsDrove ideation to uncover strategic opportunities across retention and acquisition that solves both brand and business problems.Learned to execute immediate impact brand campaigns that benefited both growth and brand goals. -
Senior Director Of Lifecycle MarketingNutrafol Aug 2020 - May 2021New York, New York, UsDeveloped LTV KPIs with data visualizations that share key focus areas or accomplishments for the board and organization.Learned to bring an assertive strategic point-of-view that solves the business problem of retaining customers after their first order through story-telling content that your hair growth journey is a lifestyle change that takes at least 90 days. -
Director Of RetentionOllie Pets Jan 2020 - Aug 2020New York, Ny, UsDeveloped and managed the strategy, planning, development, and execution of extraordinary customer lifecycle experiences across multiple channels and mediums, including email, SMS/MMS, physical materials, in box etc. that drove measurable improvements in customer engagement, decreased churn and increased retention rates.Learned to manage the development of campaigns assets required in a comprehensive Go-to-Market plan, including gathering requirements, managing the creative review and approval process, collaborating with internal and agency designers, copywriters, and developers, to ensure adherence to brand guidelines. -
Director Of LifecycleDaily Harvest Oct 2018 - Dec 2019New York, New York, UsBuilt and managed the Marketing budget, drove the ROI of Marketing campaigns across Email, SMS and mobile app/push, and increased effectiveness of external Marketing partners through solid program management.Learned to partner with the data science team to use analytics to support strategic opportunities, as well as report Marketing performance/ROI to senior leadership and investors. -
Director Retail StrategyEpsilon Sep 2018 - Sep 2018Irving, Texas, Us -
Director, Digital Cx StrategyEpsilon Jan 2016 - Aug 2018Irving, Texas, Us
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Senior Manager Strategic MarketingEpsilon Oct 2013 - Dec 2015Irving, Texas, Us
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Senior Digital Marketing AnalystKbm Group May 2011 - Sep 2013
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Online Advertising Manager - EmailNordstrom Oct 2008 - May 2011Seattle, Washington, Us -
Email Marketing AnalystEddie Bauer Aug 2006 - Oct 2008Seattle, Washington, Us
Wili Roberts Skills
Wili Roberts Education Details
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University Of WashingtonEnglish & Communications
Frequently Asked Questions about Wili Roberts
What company does Wili Roberts work for?
Wili Roberts works for Realized Marketing Strategy
What is Wili Roberts's role at the current company?
Wili Roberts's current role is Founder and VP of Marketing.
What is Wili Roberts's email address?
Wili Roberts's email address is wr****@****lon.com
What schools did Wili Roberts attend?
Wili Roberts attended University Of Washington.
What are some of Wili Roberts's interests?
Wili Roberts has interest in Fashion/retail Marketing, Mobile Technology.
What skills is Wili Roberts known for?
Wili Roberts has skills like Email Marketing, Digital Marketing, Direct Marketing, Marketing Strategy, Online Marketing, Mobile Marketing, Marketing, Database Marketing, Segmentation, Strategy, Google Analytics, Multi Channel Marketing.
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