Dan Wilkins Email & Phone Number

Moore Park, Nsw, Au

Melbourne, Victoria, Australia

Leading the team responsible for all brand, marketing, communications and content efforts across the Super Rugby brands, including Super Rugby Pacific and Buildcorp Super Rugby Women’s competitions, while cross-functionally supporting customer growth initiatives across Super Rugby Pacific Clubs, Community rugby, as well as the broader growth strategy for the organisation.My responsibilities include managing collaborations with broadcast partners such as Nine and Stan Sport, and overseeing comprehensive promotional activities ensuring consistent visibility and engagement through coordinated campaigns, ticket sales, memberships, and content distribution.I frequently work with and present to the Rugby Australia Executive team, SRP Joint Venture Board, Super Rugby club CEOs, and senior stakeholders across the game, facilitating strategic partnerships and aligning marketing initiatives with organisational goals.- Currently a member of the World Rugby Language & Terminology Working Committee

Melbourne, Victoria, Australia

Responsibilities include:- Lead strategies and campaigns to grow awareness of rugby union, the Super Rugby Pacific and Super Rugby Women’s (prev. Super W) competitions and the respective clubs across RA-owned channels, SRP clubs, broadcast (Nine/ STAN Sport), third-party promoters (TEG), agencies etc.-Ensuring creative alignment and joint promotional activities (e.g. campaigns, media buys, ticket sales, memberships, content channels) to increase the game's exposure. - Ensuring consistency in communications of Super Rugby Pacific (SRP) concepts between Rugby Australia, the SRP Joint Venture (JV) office, and Clubs.- Supporting SRP clubs across brand and marketing efforts.- Working regularly with the SRP JV team on brand, data, major competition themes and other centrally run concepts to ensure RA (and SRP Clubs) are adequately represented.

Melbourne, Victoria, Australia

Responsibilities included:- The establishment and implementation of all aspects of Athletics Victoria’s brand, marketing and communication activities- Research and strategy development and execution- Identification and execution into emerging markets- Commercial opportunities and relationships (Which included landing AV's largest commercial deal with Swiss brand 'On')- Growth across all business offerings including memberships, participation and coaching.

Melbourne, Australia

An independent consultancy guiding marketing strategies and brand management across various clients, including the education, sport, hospitality, and technology sectors.Responsibilities encompassed all strategic marketing levels, including research, qualitative and quantitative execution and analysis, leading to segmentation, positioning and developing creative campaign solutions to drive business results across all clients.Having founded the consultancy, I led various-sized teams and managed relationships from C-suite executives and key constituents to agencies and commercial partners, empowering all to drive business growth.

Melbourne, Australia

As General Manager, I led a dynamic content agency that specialised in executing strategy through content creation and design for iconic global brands.Our work spanned diverse categories, from high-profile sports and events to corporate products and services. In this role, I was responsible for managing cross-functional client and in-house teams, overseeing multi-million dollar budgets, and driving strategic direction. I also ensured seamless campaign execution, delivering innovative, impactful content that resonated with audiences and achieved business objectives.My leadership focused on fostering creativity, efficiency, and results-driven collaboration across all projects.

Melbourne, Australia

The PT Hydraulics Rescue Division is an experienced and proven supplier to the, Defence, Fire, Rescue & Emergency Services organisations throughout Australia and New Zealand. We have in-depth knowledge and understanding of the unique environment in which these organisations operate and appreciate the critical nature of supplying quality products, services and solutions.

Melbourne, Victoria, Australia

Mini Mba, Brand Management

Activities and Societies: Brand management, brand diagnosis, brand positioning, codes, objectives and brand architecture whilst also.

Mini Mba, Marketing

Activities and Societies: Market orientation, market research, segmentation, targeting, positioning, strategy, product development.

Bachelor Of Applied Science (Basc), Health And Physical Education/Fitness

Vce