Ashley Wilkinson Email & Phone Number

England, United Kingdom

Shrewsbury, England, United Kingdom

Burton Upon Trent, Staffordshire, United Kingdom

Within my role at Burton Albion Football Club, I was responsible for the management of all club social media platforms and production of all club digital copy, developing and producing engaging and creative multimedia content for a variety of channels. Over my time at Burton Albion, by developing a brand new digital strategy and revamping the club's output across social media, websites and more, our engagement and reach across our digital platforms increased year-on-year, as have our social media audience satisfaction scores, with the club's communications department hitting its annual KPIs.Through developing an effective tone of voice, digital presence and engaging multimedia content, we were able to successfully enhance and monetise the club's output by bringing high-profile digital sponsors on board.As well as producing outgoing communications through several platforms, I also worked closely on developing and executing digital marketing strategies and campaigns for key business launches, including new kits, tickets, season tickets, hospitality and corporate events.Other key responsibilities include:- Graphic and brochure design - producing compelling and eye-catching marketing collateral as well as working on the club's matchday programme- Maintaining relationships with and fielding enquiries from local and national media- Running a successful media matchday operation and club media events- Communicating effectively with sponsors and key corporate partners in line with commercial needs- Working closely with and helping develop the skills of the media team, developing an in-house style guide to develop club’s voice- Organising and hosting press conferences with managers and players

Walsall, United Kingdom

My role at Walsall Football Club was multi-faceted - from handling the club’s press and PR requirements to hosting and presenting events, television shows, video content and radio productions in an extremely fast-paced environment.My role required me to manage the media and press aspects within a popular Sky Bet League One football club in the West Midlands. From arranging, running and handling press conferences and events to crafting understandable press releases and contributing with the marketing department to PR/marketing campaigns, my role also involved liaising with various local and national media outlets and running the club's media match-day operation at home and away matches.Within my role, I was responsible for generating and creating multimedia content for the club's official channels (YouTube and iFollow), as well as the club's official social media platforms. From developing original ideas to filming, hosting, editing and publishing them myself, I provided new content for the club's supporters to enjoy.With the three-man communications desk, I ran the club's social media output from stories on the website, including corporate events and the latest team news, plus exclusive interviews, and generating unique content for all platforms. We revamped the club's Instagram and Snapchat accounts particularly to appeal to a younger audience.I also provided full commentary for every one of our first-team matches - spending the week researching for upcoming games and liaising with the EFL.I learned every day within this role - from what football fans want and expect from their football club's output to practical computer skills including video and audio software, and how best to utilise those within a changing football media landscape. I learned new skills and pushed new personal limits daily, all while developing personal and professional relationships.

Burton

I was responsible for the coverage of Burton Albion Football Club for the Burton Mail from June 2015, extensively covering the club's historic promotion to the Championship and their first ever season in that tier while developing and enacting the Mail's sports desk's web-first strategy in the switch to Trinity Mirror's Newsroom 3.1 system, utilising SEO effectively in doing so.I effectively built the Burton Mail sports desk's social media presence - creating Twitter, Facebook, Instagram and YouTube pages and publishing unique content to each - while using my personal social media accounts to further boost the sports desk's social output. From Facebook Live to Instagram Stories, I ensured that any content I produced made the most of the latest developments within the social media industry.I worked extensively with producing and publishing content from written articles to video pieces (including presenting to camera), podcasts (hosting, contributing and editing) and more. I utilised and became competent in using relevant software, teaching myself to master audio and video editing software. I garnered experience of page design before focusing purely on digital writing, developing ideas and content according to audience trends and feedback - as well as utilising my contacts book to develop stories.

As part of my freelance work, I produced several match reports on matches involving Alfreton Town for the national Non League Paper. This was my first experience of writing for a national outlet and I thoroughly enjoyed learning more about what is expected of a report at such a level, as well as seeing my work published as a page lead. I was required to work to extremely tight time deadlines, submitting copy no longer than an hour after the match has finished, including quotes from both managers in each game.

Across Uk

I worked for BBC Radio Derby as a reporter for local Conference Premier side Alfreton Town from March 2013 to September 2014. This role required me to produce live 30-second reports during each game as well as conduct a post-match interview with the club's manager Nicky Law. I was also required on occasion to conduct full, live commentaries on League Two side Burton Albion and conducting all the necessary preparation required for a successful broadcast.I gained invaluable experience in learning how a broadcast newsroom works and differs from a traditional print or online media set-up, from producing clips for broadcast to learning how a programme is run from a production desk. Working with BBC Radio Derby gave me the chance to work with a number of talented and experienced journalists, and I feel I have learnt a great deal from each of them during my time with the station.Two interviews and a commentary sample can be found below.

Morley Street, Derby

Over the six years I worked at Sainsbury's I was required to effectively lead a team in order to meet changing daily, weekly and monthly goals. I was responsible for handling large amounts of cash and for the effective management of inventory and legal considerations.

Derby

I have spent several different stints at the Derby Telegraph, working with the sports desk of the Telegraph team and turning in high-quality copy to the sports pages.I generated a positive working relationship with the journalists around me and utilised the skills I learnt at university in a practical working environment. I continue to provide copy for the Telegraph's sports pages and online through my work for the Burton Mail, examples of which can be seen below.

Ba Honours, Journalism, 2:1

I have finished studying for this degree and graduated in January 2014 with a high 2:1 overall grade. Throughout the course I studied.

A Levels

Activities and Societies: Website design, photography A-Levels in English Literature and Language, ICT and History