Dan Wilkinson Email & Phone Number

Atlanta, Georgia, United States

• Advised over 30 clients on various topics across advisory networks, with a focus on airlines, loyalty, cobrands and strategy.
• Conducted due diligence and optimization approach in go-to-market strategy for $700M client in embedded finance products.
• Fractional advisor on business strategy and development to AI Supply Chain startup.
• Led independent research and recommendation for client in buy vs. build decision point for vacation packaging technology.

Atlanta, Georgia, United States

• Led cross-divisional teams of 40+ in delivering new technology avenues at scale, directing go-to-market platform strategies, driving revenue strategy and defining new analytical pathways.
• Initiated Product Management Vision and Agile enterprise transformation to improve project onboarding processes, planning cadence, prioritization and KPI alignment, producing $25-$50M incrementally annually.
• Maintained entire corporate product roadmap and product backlog and drove stakeholder engagement to ensure cross-functional alignment and visibility for interdependent workstreams in matrixed environment.
• Designed and launched go-to-market strategy for web/digital product transformation and cloud migration, forecast to drive 300%+ in 5Y growth. Led testing and development roadmap as well as the platform stability.
• Migrated all systems to scalable cloud architecture and AWS platform and led Salesforce capabilities as part of business and technology steering committee, delivering new capabilities on time and within budget.
• Launched chat/messaging across 3 separate platforms by understanding internal and external customer needs to innovate and load preferred solutions, improving customer handling efficiency 50%+.

Atlanta, GA

• Managed teams of 50+ in initiating new BI reporting capabilities, modernizing web capabilities and enacting new product strategies to support and build continuous record-breaking revenue.
• Initiated first ever digital/web product development team, driving all-time revenue highs in direct bookings 100%+ while improving digital CSAT 3pts+.
• Piloted new BI reporting capabilities that crystalized market strategies in all regions.
• Led payment related implementation and modernizations for partner products including SkyMiles, WEX, Elavon and Affirm with some products growing over 100%.
• Delivered new revenue product categories and retailing strategies to improve premium revenue mix, 5pts+.
• Launched new Medallia customer experience platform to improve customer experience and propel NPS 10-15pts.

• Led revenue and share strategy for $7B market set and commenced significant new product capabilities via improved analytical rigor and new technical enablement.
• Chaired strategic product-based cross-regional committees to drive incremental revenue for air cabin products and award/loyalty to drive premium revenue to new records, 20%+.
• Led technical change in system handling of award/loyalty products to reduce arbitrage and align value with retail, enabling dynamic pricing capability and 30% increase in loyalty redemptions.
• Activated new BI reporting capabilities across the entire Revenue Management department to support and grow 10%-20% revenue outperformance versus peers.

• Drove transformative international program evolution, launched industry-first JV capabilities and expanded breadth and capability of cobrand portfolio.
• Steered international strategy analysis & implementation for 25 partners for the complex overhaul of SkyMiles Evolution to a revenue based program, supporting $15B in revenue.
• Led $25M international cobrand portfolio, product structure and digital strategy to record revenues of 15%+ while expanding in new regions and countries.
• Directed analysis and implementation of Delta’s first ever SkyMiles Joint Venture with Virgin Atlantic, an inaugural for the US airline industry to support a $4B market.

• Directed portfolio shift to digital first strategy while producing record cobrand acquisitions.
• Managed and led product, marketing and digital strategy for multi-channel acquisition portfolio of a record 600k+ new accounts annually, 10%+ CAGR.
• Reduced cost per acquisition by over 25%, led by a shift to digital marketing and offer strategy.

• Led sensitive international negotiation to upgrade DL Gold Medallion to higher SkyTeam tier, helping propel 100%+ growth into an elite alliance tier and close competitive marketplace gaps.
• Oversaw critical IT projects for partner connectivity, drove digital strategy and data exchange while streamlining annual $100M+ cash flows.

• Initiated and launched a shared aircraft/crew services model across partners, reducing 250 cancelled flights annually.
• Launched cost-index flying at Connection partners yielding $10 million/yr. in fuel savings.
• Led Delta/Northwest merger integration including fleet strategy and strategic processes.

• Led full enterprise monthly/quarterly/annual finance close process ($20B+).
• Prepared key analysis and deliverables for Board, Bankruptcy and Executive Committees.
• Capital and operating planning for $400M ATL airport budget. DCF and NPV models.

• 3Y plan and forecast and reporting transformation as part of Treasurer special projects.

Mba, Finance

Activities and Societies: Dean's list. Scholarship recipient. Finance, Quantitative Methods, Valuation.

Bachelor'S Degree, 3.7

Activities and Societies: Resident Assistant, Student Activities Council, Volunteering

Education record

Ultimate Project Management PMP (WIP); Power BI, Tableua & other Data Visualization coursework