Lucy Wilkinson Email & Phone Number

Lincoln, England, United Kingdom

London, United Kingdom

• Responsible for managing marketing campaigns for Avis and Budget Rent a Car to maximise revenue and brand strategy. Initial part time secondment led to permanent position in June 2010.
• Managed multi channel campaigns to achieve brand, revenue, and tactical requirements for both Avis and Budget
• Implemented Avis UK’s first integrated campaign using TV, radio, press, outdoor and online to increase brand awareness and drive incremental sales
• Delivered a PR campaign that resulted in 29 pieces of positive coverage, including a feature on BBC Breakfast News, resulting in a combined reach of over 33 million
• Developed the social media strategy for both brands which involved the setup of WOM monitoring, community management, tracking/reporting and content creation for all social channels
• Improved the performance of the online display programme by using a live feed to display dynamic price and destination details relevant on the audience’s behaviour

Hoxton, London

• Digital Account Manager for clients including Avis, Octopus Travel and Southern Railway, coinciding with a part time secondment at Avis as the Brand and Advertising Manager.
• Managed the implementation of digital marketing activity to meet clients’ requirements
• Developed a social media strategy for Avis which delivered incremental revenue, SEO benefits, and customer insight
• Negotiated an exclusive deal with 118 118, taking advantage of a new opportunity that resulted in cost efficient sales and increase in share of voice
• Monitored performance data and market trends to report on key metrics
• Project managed brand research (using a Dynamic Logic study) to understand Avis’ online position

London, United Kingdom

• Delivered strategic and creative media planning for clients such as the NSPCC, National Trust, Tiscali, Budget Insurance & Electrolux
• Responsible for clients’ channel mix and allocation of annual budgets
• Used planning tools and research data to identify audience insights for the National Trust and develop the 2009 integrated media plan, encompassing press, digital, outdoor, radio, sponsorship and brand partnerships
• Planned, implemented and evaluated a campaign for the NSPCC which was nominated for various awards and received substantial publicity as the first UK charity to use ‘in game’ digital advertising

London, United Kingdom

- Planned and managed integrated advertising campaigns for clients in the Education sector including the University of London, University of Hull, Colchester Institute.- Planned and bought media across a range of channels: press (national, local & trade), outdoor, radio, online display, PPC and social media.- Managed full creative process from brief to.

Lincoln, United Kingdom

• Key support for Sales and Marketing team, responsible for various aspects of internal and external communication.
• Implementation of marketing initiatives to generate leads for the sales team providing business process outsourcing services to the public sector

2.1 Ba Hons, Public Relations

Achieved a first class honours for final year dissertation.

A Levels, Gcses

A levels: English Literature (B), General Studies (B), Business Studies (C), Sociology (C) GCSE’s: 10 at Grades A – C (including Maths and.