Will Krause Email & Phone Number

Chicago, Illinois, Us

RR Donnelley (RRD) has completed the acquisition of the Vericast (Valassis Marketing Solutions) digital and print marketing business. Established over 160 years ago, RRD is a multibusiness and multinational company with customers in 92% of Fortune 100 companies and 28 thousand employees in 26 countries.

San Antonio, Texas, Us

Led a team of pricing experts in establishing a pricing center of excellence and designing a comprehensive pricing and packaging strategy for the digital business at Vericast. Implemented data analytics tools to optimize pricing strategies and drive revenue growth. Collaborated with cross-functional teams to develop innovative pricing models and methods to increase profitability.· Collaborated with P&L leaders and cross-functional teams to develop and execute pricing strategies for the digital business unit.· Defined a clear pricing strategy vision aligned with business goals to achieve annual and long-term targets.· Designed price architecture and set list prices to support market positioning and demand generation.· Established policies, processes, governance, and tools to ensure effective price realization and profitability optimization.

Chicago, Illinois, Us

As Vice President of pricing and Product Portfolio at SMS Assist, L.L.C., I was responsible for educating the organization on value-based pricing, identifying alternative means to monetize services, and implementing a disruptive pricing model in the market. This involved collaborating with cross-functional teams to drive revenue growth and ensure a competitive edge in the industry.· Developed a market-competitive pricing strategy to maximize value proposition across client segments and products.· Partnered with Sales, Affiliate Relations, Operations, Product, and Finance teams to gather data and client insights for strategic pricing.· Produced models, analytics, and pricing parameters to support Sales in achieving profitability targets.· Ensured alignment between pricing strategy and business objectives to optimize profitability across client segments.

Cincinnati, Ohio, Us

Led a team of pricing analysts at Worldpay to optimize revenue strategies, managed the deal desk, and implemented an alternative GTM pricing strategy. Achieved significant revenue growth and profitability through strategic pricing initiatives. Developed strong leadership and analytical skills in a fast-paced environment.· Built and led a skilled pricing team, bringing market insights and identifying key differentiators to shape pricing strategy.· Developed and tested a transformational pricing hypothesis, substantiating a new Go-To-Market pricing strategy.· Established pricing guidance, policies, and decision tools to support data-driven pricing decisions and reporting.

Alpharetta, Ga, Us

As Senior Director at PGi, I oversaw the Deal Desk and Product Pricing team, reporting directly to the CFO. I managed a team of pricing analysts, led global deal structures, and streamlined processes to enhance competitive intelligence and drive revenue growth—through strategic pricing strategies and optimized product pricing, resulting in increased profitability for the company.· Increased contract velocity and provided deal structure guidance to support revenue growth for the global Sales team.· Developed and managed processes, tools, and strategies to streamline complex deal execution across regions and sales verticals.· Crafted data-driven pricing strategies at product and portfolio levels by researching customer needs and competitors' pricing structures.· Performed ongoing financial performance analysis to evaluate pricing model effectiveness and identify opportunities for improvement.

Brookfield, Wisc., Us

As Director of Strategic Pricing and Costing at First Data Corporation, I led a team of pricing analysts to develop cost and profitability models. By identifying cost savings and revenue leakage, we drove increased profitability for the company. Collaborating closely with the business CFO, I implemented strategic pricing strategies and optimized costing processes to achieve our financial goals.· Directed pricing efforts for RFPs, new products, and services, including cost standards, pricing models, benchmarking, and price increases.· Partnered with operations to establish cost structures that support efficiency and optimal pricing.· Developed company deployment cost and client profitability models.

Atlanta, Ga, Us

Led a team of analysts at Cypress Communications to support sales, design pricing promotions, and implement incentive programs. Developed innovative pricing strategies that drove sales growth and increased revenue. Implemented incentive programs resulting in a significant boost in product adoption and customer retention.· Conducted competitive market analysis, presented insights to sales and marketing, and created pricing incentive programs with established effectiveness metrics.· Managed pricing for product lines throughout their life cycle.· Supervised, trained, and mentored a team of pricing analysts, fostering skill development and performance.