Scaling our customer experience through engaging content and a concierge sales funnel from first touchpoint through lead conversion. - Aligning customer experience with our product content and messaging.- System architecture for the flow of customer data from advertisement through conversion to accelerate learning from bottom of funnel to top. - Focus on customer experiences and journey mapping start to finish to increase NPS.- Increasing conversion rates at each step of the sales funnel with great customer support processes and experiences. - Ownership of website experience and development process.

Leading marketing strategy implementation with all video content- Managing all production team from concept to post production & delivery- Creating impactful stories to achieve marketing and conversion goals - Video pre-production planning and on-site production activities- High quality product delivered on time and within budget - Ensuring all staff is well supervised and oriented during production

Connecting brands with diverse local production teams to create meaningful marketing content for your omni-channel business.

As the Co-Founder of GNARBOX I held many positions and responsibilities across Marketing, Sales, Product and Operations giving me a cross-disciplinary understanding of what makes a business function. As a business owner and employer, I also learned how to navigate and lead through growth and crisis. As CMO, I was primarily responsible for brand development, overall brand voice, growth strategy, customer acquisition, advertising and marketing operations. Additionally, I oversaw Product, Sales, Customer Support and supported Finance and Operations.As a Board Member I worked with the investors to determine financial forecasts, budget planning, succession and hiring strategy and long term company strategy. Marketing: Lead a small team through two crowdfunding campaigns to gain $1.5mm in initial funding, grew the email database to over 100k, Instagram over 153k and launched multiple product lines to market. I oversaw creative direction and ensured continuity across website, mobile application, social media, advertisements, product packaging, trade shows and email. Sales/eCommerce: Developed multi- and omni-channel sales and logistics models for both D2C (Shopify), Amazon and brick and mortar retail sales pipelines generating over $5mm in revenue. Grew the D2C Shopify business to over 25% of total revenue and added over 70 points of distribution in brick & mortar spanning US, CA, EU and ASEAN. Product (Software): Oversaw product management and roadmapping for Content Creation and released 4 major updates in my time as Product Manager, including our first for purchase add-on that expanded GNARBOX into the UAV market. That expansion introduced recurring revenue and new B2B opportunities in Telecom, Public Safety and Oil & Gas. Last, I closed major partnerships with RED Camera, Axon and Pix4D to develop co-branded solutions. Managed feature backlog, bug backlog, product roadmap and requirements writing.

Oversaw the expansion of Constellation Brands' Channel Management at Kroger chain Ralph's. Worked directly with Senior Channel and Sales Management to execute on sales growth objectives and new product introductions to the channel. Duties included daily interactions with buyers in the wine category. Managed 228 Ralph’s stores with the principle duties of:o Developing a comprehensive category strategy using Kroger wine data and dunnhumbyconsumer insight tools to decide the optimal wine assortment across all storeso Execute planogram generation using JDA ProSpaceo Plan and execute chain wide “blitz” with multiple teams executing plan in stores (two in twelve months)

Category Analyst position to Sam's Club as an adviser to the Sam's Club buyer for the Northern region of the U.S. - Provide recommendations to Sam's Club based on market analysis and key consumer insights, to better manage the category and grow their wine business.- Analyze Club, Market and demographic Data to provide an optimum assortment for each Club in the North region.

Category Analyst for the Wal-Mart account in the Channel Management sector of CBI.Built numerous analytic tools in Excel and Access to provide strategic insight for the Wal-Mart buyer team. These tools meld Wal-Mart data, Market (Nielson IRI Data) and Spectra demographic data to bring a comprehensive look on the Wal-Mart wine consumer across all stores.Analyzed and validated Planograms using JDA ProSpace program for Wal-Mart stores.Reported daily execution levels of display activity for our Wine Merchandise to all distributors and field managers representing CBI across the country for all Wal-Marts. Our team held the highest execution percentage in 2012.

Executed valuable soft marketing campaigns through Social Media to open new avenues of communication with employees and customers to boost company loyalty and drive repeat and conquest customersCreated Discounted Cash Flow spreadsheets to evaluate a project plan from an outside vendor which resulted in a recommendation and decision to maintain existing strategiesAssisted in the daily decision making of CFO Harold Erbacher by providing personal solutions to financial and workforce dilemmas as well as obstacles regarding the company's general strategy