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Experienced Marketing professional with a demonstrated history of successfully working across multiple industries. Skilled across the full mix including marketing strategy, digital marketing, campaign project management, creative design, content marketing, event management, brand development and communications.
Collaboration Network
View- Website:
- collaborationnetwork.co.uk
- Employees:
- 10
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Managing DirectorCollaboration NetworkLondon, Gb -
Director & Co-FounderCollaboration Network Jul 2020 - PresentThe Collaboration Network is the home of cross-sector collaboration in the UK. Our mission is to build an inclusive and dynamic community of professionals who work together to improve business practices in customer services, complaints, vulnerability and employee well-being across all sectors. We provide members with exclusive content, thought-leadership and unique consumer insight via our conferences, webinars, journals, training, focus groups and extensive peer-to-peer networking opportunities. Together we can go further. -
Digital Marketing ManagerPure Ip Dec 2020 - Mar 2021London, England, United Kingdom -
Head Of B2B MarketingResolver Group Mar 2018 - Jul 2020London, United KingdomResolver Group in the market leader in consumer complaint resolution. Our extensive insight into consumer complaint data and innovative services are helping to champion better outcomes for everyone. Resolver offers consumers a unique, independent online resolution service free of charge. For businesses, Resolver offers value-added services, providing an enhanced issue-resolution process and real-time consumer insight at every touchpoint by using advanced AI programming systems. -
Marketing ManagerNeville Uk Plc Sep 2012 - Mar 2018Neville UK are a leading supplier to the UK and international hospitality sectors through the Genware product range. As Marketing Manager I develop strategic full-mix marketing campaigns to support sales growth and brand awareness to a core B2B commercial audience as well as end user audiences. Duties- Managing the marketing & communication strategies for Neville UK and sub brands across a B2B and B2C audience.- Above and Below the Line campaigns across a multi-mix platform, optimising on-line and off-line channels for lead generation.- Providing tailored business partner marketing support and consultation for key industry partners.- Managing digital marketing channels and activities including data-led campaigns, email marketing, social media, web development, online advertising, conversion rate optimisation, e-zines and blogs.- Developing core marketing collateral and campaign material including brochures, adverts for publications, copy for editorials, videos, blogs, case studies, direct mail, flyers and promotional merchandise.- Developing white-labelled marketing materials for business partners including digital flyers, adverts, brochures and videos.- Managing the marketing for 4,000 core product lines across 25 product category groups - Developing lead generating marketing literature and materials including an industry leading product brochure and lifestyle books.- Launching new websites for Nevilles and sub brands for e-commerce growth.- National and International event management for Nevilles and key business partners.- Working closely with key internal stakeholders including Sales Director, Operations Director and National Account Managers.- Recruiting and managing direct reports within the marketing department and managing a network of suppliers & 3rd party agencies.- Full marketing budget control. -
Marketing & Communications ManagerThe Institute Of Financial Accountants Aug 2011 - Jul 2012The IFA is an internationally recognised professional accountancy membership body. They support over 10,000 members and students in more than 80 countries. My role saw me develop marketing strategies to grow membership and to rejuvenate the IFA brand to appeal to a new, younger audience.Duties- Developing a marketing strategy to recruit new members and new students.- Manage communication stream to existing members and students.- Promoting the USPs of the IFA and generating leads for professional qualifications- Full mix marketing campaign management including Above the Line and Below the Line activities.- B2B Business Partner marketing support to key partners- Developing white-labelled marketing collateral for business partners and key practices.- Marketing collateral development for lead generation.- Extensive event management.- Developing continuous case studies.- Website development and management.- SEO, PPC and online advertising.- Full marketing budget control.- Managing direct reports. -
Marketing Campaign ManagerCash Converters Dec 2010 - Jun 2011Sunshine Coast, QueenslandCCIG (Cash Converters Investment Group) is one of the fastest growing personal finance corporations in Australia. My role was to develop new, adjoined marketing initiatives to support growth in the state of Queensland.Duties- Introducing new marketing opportunities into stores located across Queensland.- Providing strategic marketing consultation to company directors.- Developing marketing collateral for personal finance departments to increase sales leads.- developing new digital marketing platforms including email, PPC, SMS & Bluetooth marketing.- PR & media point of contact.- Developing case studies.- Overseeing growth of marquee store located on Sunshine Coast.- Budget Control.- Managing direct reports. -
Marketing OfficerSouthern Housing Group Oct 2007 - Jul 2010London, United KingdomSouthern Housing Group is one of the largest housing associations in the UK. My role was to fully manage the marketing of housing projects across the south-east of England.Duties- Managing the marketing responsibilities for a portfolio of key housing projects across south-east England.- Managing the budget for each housing project.- Developing project specific collateral including brochures, flyers, adverts & various support materials.- Acting as co-editor for corporate magazine.- Conducting extensive market research.- Negotiating best value with designers and suppliers.- Developing close working relationships with key business partners, industry bodies and local government for legacy planning.- CRM driven Direct Mail duties.- Social Media, Email, PPC & SEO marketing.- Extensive event management and PR duties. -
Sales & Marketing OfficerSouthern Housing Group Aug 2005 - Sep 2006London, United KingdomSouthern Housing Group is one of the largest housing associations in the UK. My role was to fully manage the marketing of housing projects across the south-east of England as well as lead on the sale of each unit and to progress applications.Duties- Managing the marketing responsibilities for a portfolio of key housing projects across south-east England.- Managing the budget for each housing project.- Developing project specific collateral including brochures, flyers, adverts & various support materials.- Acting as co-editor for corporate magazine.- Conducting extensive market research.- Negotiating best value with designers and suppliers.- Developing close working relationships with key business partners, industry bodies and local government for legacy planning.- CRM driven Direct Mail duties.- Social Media, Email, PPC & SEO marketing.- Extensive event management and PR duties.- Leading on sales activities.- Conducting viewings of properties.- Liaising with solicitors
Will Archer Skills
Will Archer Education Details
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St Columba'S Sixth Form
Frequently Asked Questions about Will Archer
What company does Will Archer work for?
Will Archer works for Collaboration Network
What is Will Archer's role at the current company?
Will Archer's current role is Managing Director.
What is Will Archer's email address?
Will Archer's email address is wa****@****euk.com
What schools did Will Archer attend?
Will Archer attended University Of Greenwich, St Columba's Sixth Form.
What skills is Will Archer known for?
Will Archer has skills like Marketing, Marketing Communications, Email Marketing, Digital Marketing, Direct Marketing, Social Media Marketing, Project Management, Marketing Strategy, Sales, Copywriting, Brochure Production, Marketing Management.
Who are Will Archer's colleagues?
Will Archer's colleagues are Oliwia Cebulla.
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Will Archer
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Will Archer
Python Developer At Air Quality Solutions | I Help Companies Gain Air Quality Planning PermissionLondon
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