Will Baker Email & Phone Number

Hitchin, GB

Welwyn Garden City / London

Lead the strategic direction of the Shopper Marketing team, translating that into the day-to-day delivery of insight and customer led activity that brings the brand purpose to life for customers and colleagues in-store. Key AchievementsSuccessfully delivered numerous high tier marketing campaigns across 3000+ stores leading to growth in UK store sales.

Welwyn Garden City / London

Ensured that the output of all the campaign managers aligns with the key business objectives. Personally, managed the team’s resource, agency/supplier allocation overseeing a total spend of £18m+ and any creative output to ensure it aligns with the master brand guidelines. Strategically stood over any customer marketing communications in-store to ensure.

Cheshunt/Welwyn Garden City/London

End to end campaign management from initial brief to in store execution, which included both creative designs, print and budget management of £3 million p/a. Ensured all campaigns were insight driven with the customer at the heart of each decision. Key Achievements Successfully developed and delivered numerous high profile, insight driven in-store customer.

Cheshunt/Welwyn Garden City/London

Managed store stock levels within electrical for the Central European Tesco stores, liaising with the commercial teams to ensure new ranges were delivered on time with the correct levels of availability.Key AchievementsDeveloped and improved existing processes within my team to increase time efficiency and productivity. Managed the electrical product area.

Accountable for my own and the team’s contribution towards store sales performance with a large focus upon the customer journey. Key AchievementsThrough my commitment to the position, personally and as a store we surpassed all core targets for the business by 10% each month. This was driven by my high work ethic and passion to drive a small team to success.

Hatfield/London

Responsible for the role out/transition of brands from Orange and T-Mobile UK to Everything Everywhere (EE) in the UK stores (design, distribution and implementation of the point of sale). Key AchievementsEffectively managed mass distribution and communication to 400+ stores, dealing effectively with the distribution centre and managing store.