With 3 years of diverse experience spanning strategic planning in agencies and product marketing, I've cultivated a skill set primed for advertising. My track record showcases a penchant for nurturing fledgling brands and orchestrating successful product launches in the competitive landscape of the healthcare and e-commerce industries.Some notable examples include: - At Eversana Intouch, I've worked as a strategic planner on a variety of large pharmaceutical brands to small biotech startups, honing my expertise in brand planning, digital strategy, and communications planning within the healthcare sector. - Co-founding RBW Marketing, we specialized in e-commerce website development and marketing strategy for almond farmers, expanding their businesses into the DTC market. We launched new products, created multiple videos and helped develop the branding and overall marketing strategy. Through targeted campaigns on Google ads, Facebook, and Instagram, coupled with A/B testing, we achieved a remarkable 30% sales increase on average.-Secured second place in the Effie Collegiate competition collaborating with Pernod Ricard. I spearheaded market research initiatives, assisted with media planning, and crafted strategy for a new campaign.I'm always happy to connect: wbarnett683@gmail.com
Listed skills include Microsoft Office, Adobe Illustrator, Microsoft Excel, Market Research, and 7 others.