Will Britten Email & Phone Number

Leicester, Gb

Birmingham, England, United Kingdom

Solihull, England, United Kingdom

Leading on employer brand and talent attraction strategy for Tarmac.Activities include:• Responsible for developing an employer brand and talent attraction strategy for a variety of roles and professions from entry level to senior management.• Data and analytics tracking - ATS application source tracking, Google Analytics insights and manual tracking of UTM links used to decrease cost and time to hire.• Focus on attracting more diverse talent into the business by working collaboratively with internal employee groups such as the Women’s Network, Ex-Forces, LGBTQ+ etc.• Management of early careers attraction campaigns to drive graduate and apprentice applications for both operational and office-based roles.• Strong copywriting and content creation skills used across a variety of platforms including, LinkedIn, Facebook, Twitter Indeed, Glassdoor, etc – People-focused content as well as user-generated videos to drive a more authentic approach to attraction.• Careers website development, refresh and rollout – Embedded new employer branding, re-structured pages to improve user-experience and enhanced written content.• Develop and manage employee advocacy programme – Equip resourcing team and hiring managers with graphics and links to promote vacancies through LinkedIn. All roles embedded with tracking code to measure performance and demonstrate ROI.

Solihull

• Recruitment of corporate functions positions alongside talent attraction development remit – Tasked with demonstrating the value of recruitment marketing (RM) by making recommendations on basic, realistic actions to take in the first instance to make small, key wins such as tracking and reporting on application sources.• Responsible for high volume recruitment positions in corporate functions, as well as early careers campaign recruitment – Oversaw the recruitment process from internal role approval, briefing calls and advertising, through to screening, shortlisting and supporting at interview where required. • Review of employer brand not just on Tarmac channels, but key job boards platforms including LinkedIn and Indeed. Updated old brand and materials with updated, more engaging and visually appealing content.• Collaborate with different internal functions to get the most out of our recruitment – Utilise the skillsets of other individuals including digital marketing, graphic designers and communications managers to support resourcing priorities.

Home Based

Responsible for UK recruitment marketing strategy and employer brand for clinical professionals, attracting and retaining the best talent possible. Activities and remit include:• Lead the UK recruitment marketing strategy, targeting clinical professionals – Organic social media channels developed and populated with a people-focused content and more aspirational messaging to create more organic approach to recruitment marketing.• Introduced and oversaw paid digital campaigns through agency to target a niche audience - Large paid budget managed with detailed reporting to assess impact and adjust where new trial channels weren’t showing any ROI.• Management and collaboration with external agency supporting ongoing recruitment campaigns – Agency utilised to lead on detail of paid campaign management.• Data and analytics reporting - Rapid, regular reporting essential in a new role where new activities are being tried and tested. Data was essential to ensure spend and resource were as optimised and efficient as possible and applications were high.• Brand and content management – Providing clarity to external stakeholders on our brand and building a greater awareness and reputation, as well as developing new ideas and concepts for fresh, engaging content to a niche market.

Solihull, West Midlands, United Kingdom

Working in a business partnering role with teams from both the operational side of the business and also central functions. Responsible for delivering corporate communications to support commercial strategies and increase brand awareness and recruitment.- Content development including press release, blog and social media posts- Digital engagement through corporate social media channels including Twitter, Facebook and LinkedIn- Data and analytics tracking to measure performance and impact of outputs

Birmingham, United Kingdom

Two year graduate scheme providing me with experience in both internal and external communications. I am able to apply what I learn on a daily basis to a range of activities and projects across the business, with a particular emphasis on developing communications strategies and stakeholder engagement within local communities, and corporate communications.

English

Education record