Will Chan Email & Phone Number

Taiwan

Taipei, Taipei City, Taiwan

• Orderly Network is a permissionless liquidity layer for Web3 trading, enabling one shared orderbook across all blockchains powered by LayerZero with Celestia underneath for decentralised exchange (DEX) and traders.
• Developed comprehensive marketing strategy and execute go-to-market implementation for Orderly's new product and token listing launch, with a growth of $30B trading volume and 300K users in the DeFi space.
• Collaborated with product and operation teams, management executives, and other stakeholders to create different forms of marketing assets that align with Orderly's narratives and messaging.
• Led partnership with leading Web3 developer communities on different co-marketing initiatives to drive brand awareness and Orderly SDK adoption on the developer user segment.
• Monitored metrics and trends on social and analytics platforms to provide insight and recommendations to optimize future campaigns and capture potential growth opportunities.

New Taipei City, Taiwan

• Planned and executed overall B2B go-to-market strategy for ViewBoard interactive display category and SaaS driving >40% YoY growth in sales revenue and user acquisition globally
• Proposed product development and marketing initiatives with analysis on regional market dynamics and costs trends growing category sales to > 50% of total business
• Organized sales enablement training to 100+ colleagues and external partners to ensure effective product communication in the market

Taipei City, Taiwan

Elysium is a NFT artists and enthusiasts community from Taiwan, aiming to connect with diverse artists worldwide, develop more talents, and invade into reality with you as we grow our community in the metaverse. Designed for NFT collectors with a passion for art, each NFT is a one-of-a-kind masterpiece on the Ethereum blockchain that presents various types.

Taipei City, Taiwan

• Defined go-to-market strategy to develop campaigns and influencers partnership to improve awareness of the ProArt laptop series amongst the target audience in the creators’ industry. The most successful campaign.
• Marketing owner of the content creators’ audience owning an annual campaign budget of around USD$ 500K+, driving >50 % YoY growth in search interest worldwide
• Revamped the existing positioning of ProArt laptop to be specific to creator industry and software usage and set up global strategy guideline to help drive local sales division market focus on this new sub-brand.
• Managed a team of three with different strengths and background to plan annual 360-degree marketing strategies on creator communities
• Led 10+ projects involving cross-functional teams (Product, R&D, Design, Web) to manage on-time delivery of launch materials

Hong Kong

• | Professional Solutions Asia Pacific |
• Optimized sales forecast accuracy by 20% through establishing standardized sell-out data collection mechanism
• Offered customized product bundle and quotation to support APAC sales divisions with >60% successful sales conversion rate
• Developed promotion bundle for distributor to reorganize slow moving inventory of USD $100K within a quarter in Thailand

Hong Kong

• | Consumer Product Marketing Division |
• Raised sales revenue of cameras category with 40+ products to by USD$ 2M in six months in Hong Kong by offering brand switching discount and transition accessories to acquire new customers from the major competitor in.
• Analyzed sales performance data of 80+ POS to formulate optimized product-and-channel mix with 20% increase in average order value
• Planned communication strategy with the focus on young Olympic athlete in Hong Kong to build up mind of share in sports photography market| Professional Solutions Asia Pacific |
• Pioneered sales channel development across 6+ cities in Thailand and Vietnam contributing to 10% sales increase out of traditional POS
• Secured stable regional pricing structure in APAC by controlling quantity and FOC to regions, reducing report of parallel imports by 70%

Bachelor Of Business Administration (Bba), Marketing/Marketing Management, General, Second-Up Honor

Activities and Societies: Management Students Association Rugby Team

Exchange Student, Business Administration And Management, General