- About Me -I was a dedicated Senior UX/UI Designer with over four years of experience at Aigens Technology Limited, specializing in balancing user experience with business strategy and technical constraints.- My Role -1. Balanced User Experience and Business Strategy:I made informed scoping trade-offs to ensure our products met customer needs and business objectives.2. Transformed Ideas into Functional Flows:I collaborated closely with product development, project, frontend, and backend teams to turn concepts into practical, user-friendly designs.3. Promoted Team Collaboration:I implemented digital tools like Figma and Notion, introducing UX design flows to streamline team workflows and enhance understanding of design principles.4. Guided Product Development:I created wireframes, mockups, prototypes, and conducted A/B tests to visualize and refine product development.5. Increased Product Value:I continuously studied user feedback and analyzed data to enhance the user experience and ensure our products remained valuable and relevant.- Key Accomplishments -1. Proposed and adopted Figma, leading to streamlined design processes.2. Led the successful restructuring of web ordering and loyalty features, improving user experience.3. Ensured on-time delivery by actively communicating with cross-functional teams.4. Supervised designers across multiple locations, managing projects to completion with high client satisfaction.5. Mentored and trained UX/UI designers, helping them advance their careers.Let's connect and explore how I can contribute to your team!

#Ensured the visual richness and layout aesthetics of products by designing mock-ups and prototypes of webpages, mobile applications and application software for sales team #Created all-round pleasant experiences for users by considering needs of users, as well as creating wireframes and user scenario#Achieved highest fidelity of adopted designs by collaborating with in-house and outsource developers

#Drove business growth and attained goals of the company by devising and executing marketing plans#Helped draw in new customers and enhanced brand exposure by designing promotional materials and liaising with printing companies#Optimized the efficient utilization of space and customers’ comfort by managing interior designs of restaurants and party rooms

#Increased traffic to the official webpage and boosted the credibility of the organization by building social media marketing strategy and producing online promotions #Expanded the brand recognition by designing promotional items, such as webpages, booklets, leaflets, exhibitions, backdrops, banners, certificates, props and souvenirs#Supervised the smoothness of event schedules by taking photos, filming and editing videos, as well as managing venue booking

#Gained global perspective and widened social circle by travelling and working in Australia#Went outside of comfort zone by working in agricultural and service industries

#Made an impressive impact on clients by performing design tasks for landscape project presentation under very tight deadline#Enabled a fluent flow on projects by designing layouts and presentation materials, rendering landscape master plan, and operating CAD as well

#Improved the company’s business image by designing visual materials and window displays#Safeguarded the reputation of the company by coordinating marketing campaigns and E-marketing#Fulfilled target marketing needs by cooperating with sales manager and handling sponsorships

Monitored project, coordinated project, Internet marketing, approved web design and content, online communication, organized online polling, wrote marketing report