Will Chiu Email & Phone Number

Taipei

- Managed 2 marketers to increase user acquisition, activation, and revenue for live streaming platform in the global market.- Utilized advertising, social media, and partnership projects to successfully increase daily active users by 42% within 4 months.- Coordinated operational campaign strategies, and collaborated with the product team to develop new features, and achieved a 56% monthly revenue growth within 4 months.- Optimized paid ads channels with budget allocation strategy and A/B testing, reducing 25% of the user activation cost.- Maintained partner relationships, developed cooperative plans to increase platform exposure and new user acquisitions.- Developed and monitored key performance indicators to derive insights to formulate marketing or operational strategic plan.

◎ Key Responsibility:✔ Lead revenue growth consultant projects for 8 clients mainly from the E-commerce industry, increasing the performance by 1.5x~10x.✔ Coordinated with stakeholders cross-level from the boss, executives, analysts, and partners to align the growth roadmap always on track.✔ Defined the data collecting and analytics structure across multi-platform to monitor the operation performance on a daily, weekly, and monthly basis.◎ Paid Media Strategy:Managed cross-channel media budget with NT$1,500,000+ per month in Meta, Google, and Line LAP to execute performance-based campaign strategy, seeing a 1.4x~3.5x ROAS growth on average.◎ Campaign Strategy:Conducted the website combo-campaign strategy to manipulate the metrics of traffic, conversion rate, and AOV to maximize the gross profit performance, enhancing 1.2x~1.8x profit in 3 months on average.◎ Product Positioning:Initiated product positioning by persona, competitor research, sales data, and A/B testing to optimize the selling points, landing page, and AD message, seeing a 1.2~1.5x conversion rate growth on average.◎ CRM Communication:Defined the CRM model to deliver differentiated message according to each feature of segments by SMS, EDM, and Line@, seeing a 1.96x growth of returning purchase in 4 months on best practice.◎ Brand Awareness Campaign:Plan the marketing campaign according to our brand awareness objective. Integrated multiple marketing channels such as SEO, KOL, KOC, social media, PR, paid ads, and so on to achieve our brand goal.

Taipei City, Taiwan

How-Investech (Inc.) leverages blockchain technology to decrease the time spent purchasing and redeeming funds, aiming to achieve “Inclusive Finance”.- Operated Facebook brand group and produced social content seeing a 313% increase of members in two months（154 → 637）- Collaborated with designers and engineers to develop marketing campaigns and execute campaigns with owned media to gain acquisition (FB Group/FB Fanpage/EDM/SMS/LineOA/in-app banner)- Communicated with media agency to optimize Facebook ads performance reducing CPA by 64% ($937 → $337)- Responsible for the data analysis and performance reports of campaigns for strategy formulation

- Collaborated with the team to formulate the startup business plan with the process of idea generation, market research, finance assessment, prototyping, and pitch to the VC- Showcased Musico(Music Therapy App for Dementia) and attained the pitch champion- Showcased Romex(Sex Experience Box) and attained 30 orders from the prototype website

台灣 台北市

MOX(ORBIT) is an APP startup accelerator focusing on the South East Asia market. - Executed the AD optimization with data analysis for 10+ App startups to gain the ad conversion rate.- Assisted in the implementation of growth projects for App startups with Weekly Performance Reviews, OKR management, Business Model Optimization, and so on. - Assisted to the Fundraising program for startups and attracted 300+ people including 80+ VC participated in the Demo Day.

Bachelor'S Degree, Public Relations/Image Management, Gpa: 3.8/4 With Academic Excellence Awards In 2 Semester

【Relevant Coursework】Market analysis, Marketing Strategy, Advertising Creativity, Public Relationship, Digital Marketing, Social Media.

Bizthinker, Growth, Data Management, Product Management

- Product Management Training Camp with a top award for App activation pitch. - Product Management Course for beginner - Data-generated.

Exchange Program, Commercial Economics

【Relevant Coursework】 Business Model Innovation, Media Future, Deep Creativity, Boostrapping Innovation, Brand Management