Will Clifton Email and Phone Number

Primary responsibility: ensure operational excellence of a growing marketing department at a growing retail brand. - Producer and manager of Brand campaigns from ideation to recap. Led cross-functional teams inclusive of Product, Growth, and Sales to understand key priorities while identifying risks and opportunities for process improvement.- Partnership with creative diretor and creative team on photo and video to strategically bring brand vision to life. - Partnership with Product team to gain deep institutional knowledge of product line, ensuring correct asset development from shooting to post-production for organization-wide distribution, including international teams.- Partnership with cross functional teams to drive seasonal GTM process, identifying risks & solves per season.- Created and implemented processes to improve operational processes, understanding team needs and providing solutions.- Established new workflows & processes in an ever-evolving environment, advising team from director to designers, building content strategies, and problem solving across the marketing function.- Increased Brand awareness growth of over 250% through Brand program management.- Copywriting as needed (seasonal campaigns, product collections, product details, email, and ecomm).- Built strong relationships with internal external stakeholders, including agencies & Brand collaborations.

Following a role elimination during uncertain times of early covid, I took a step back to evaluate my life and trajectory. Exploring different ideas and industries led me to experiences across multiple industries: coffee, healthcare, and automotive. During 2021 I also leaned back into freelancing creative projects for mental clarity and excitement. Barista - Santos Coffee Opener of a high volume cafe in downtown Birmingham. Responsible for leading a team of baristas, training new talent, customer experience, and managing all-aspects of cafe. Became high-quality barista (customer favorite! I still feel honored) in short amount of time while accepting additional responsibility. This role was exciting and enabled me to be light on my feet, solving problems on the fly.Clinical Research Associate - No Resistance Consulting GroupResponsible for recruiting and enrolling eligible patients, collecting samples and data, analyzing and maintaining data, corresponding with corporate clients, and delivering samples to corporate clients while working autonomously. An opportunity for childhood dream job of mine arose, prompting me to leave this role.Client Advisor - BMW of Birmingham, Sonic Automotive Client Advisor and Sales Associate are interchangeable titles for the role. A lifelong passion for BMW cars and the auto industry drove me to this role. As Client Advisor, I was responsible for expressing brand expertise, understanding client needs, building client relationships, maintaining pipeline knowledge, delivering exceptional service for a high-end luxury brand, and ultimately selling cars. Quickly realizing the role could not fit my personal needs I made the decision to leave with the intent of returning to the marketing world, my home. During my short time working with clients I successfully delivered multiple cars, including brand new X3 M Competition.

Responsible for bonding the Red Bull brand to target consumers engaged with cultural scenes of Music, Art and Street Dance. • Project manager of 72 multifunctional Red Bull activations in 2019, crafting experiential brand moments. Hit business plan at 180%, grew direct reach by 47%. • Trusted thought partner to community leaders, creatives, and OLs. Grew partner network 200%.• Owner of local dance strategy, established brand in new spaces • Inform and create actionable marketing strategy through consumer insights• Creative campaigns utilizing social media, OOH, and comms• Establish best practices• Key support of Red Bull Titled properties (Crashed Ice, Presents, Dance Your Style)• Managed $110,000 budget. Support for $1m regional budget.• Collaboration across all internal functions (brand, sport, sales, comms) plus external teams

• Analyzed and measured regional performance metrics to better understand consumer insights and refine monthly KPI’s. Turned data into action, developing new targeted sampling opportunities + increasing brand awareness• Communicated brand traits by connecting to consumers, increasing product trial• Discovered locally relevant occasions and activated brand marketing around said occasions• Team leader - set schedules, resolved conflicts, trained new employees, and was decision maker in ambiguous situations

• Completed research project surrounding gen z consumer behavior. Presented insights and recommendations to brand marketing teams, leading workshops and advising business planning • Developed collegiate consumer product trial strategy with Brand Marketing Specialist• Project management and execution across all marketing pillars (sport, culture, brand) including talent discovery, event production, and sales inventory management

Transcribing reports, completing bills, sending report

Assisting customers, arranging carts, cleaning carts, setting the driving range, picking the range

Assisting the employees, completing excel spreadsheets, organizing files, scanning documents

Making smoothies/food, assisting customers, washing dishes, stocking food, cleaning restaurant