Currently the Content Marketing Manager at HuntStand with roles of social media management, graphic creation, and content development. Successfully strategizes, creates, and manages engaging online content, including visually appealing graphics, to effectively convey brand messages across diverse digital platforms. Drives brand visibility and engagement through the implementation of comprehensive social media communication strategies. Continuously contributes to the enhancement of HuntStand's online presence by leveraging innovative content and design solutions.

Oversaw Pnuma’s social media channels and organic content creation for digital platforms. Collaborated with industry partners on daily basis to increase brand awareness and generate revenue. Worked closely with marketing team to develop tradeshow booth and strategy to showcase Pnuma to the consumer through a unified message.

Oversaw social media platforms and content curation for Los Cazadores Instagram and Facebook pages. Assisted with daily operations and worked on archery equipment within the archery department. Responsible for 100% growth on social media pages through contests, giveaways, and organic content.

Coordinate multiple social media accounts and serve as primary content and caption creator, with a heavy focus on brand development and awareness for a start-up business. Work closely with company executives, Doctors of Physical Therapy, and other team members to launch new facility. Conduct business outreach initiatives and recruit clients and brand ambassadors.

Coach and develop personalized workouts for Team USA sprinter Tanner Wright. Directly assist athlete in preparation for Tokyo 2021 Paralympics, while simultaneously competing on a national and international stage for the USOPC.

Managed the archery department within retail location and served as the senior manager of the store. Focused on providing high-level archery technician services while achieving and maintaining high customer satisfaction and loyalty. Collaborated with finance team to forecast and track sales numbers to maximize and sustain profit margins. Selected Accomplishments: • Renovated archery shop to strategically position products in appealing locations to boost visibility and drive an increase in sales. During tenure, increased archery sales by over 300% in comparison to previous year and set weekly sales record of over $10,000.• Managed firearms and archery department following the departure of firearms manager. Boosted department’s sales by $500,000 with a skeleton crew while also maintaining a high level of customer satisfaction during busy season.

Managed twelve social media accounts and designed, created and implemented all campaigns and promotions. Created all content, captions, and graphics. Oversaw and led over 200 pro staff members. Negotiated contracts and deliverables for pro staff members. Analyzed data to determine promotional campaign effectiveness to maximize results. Conceptualized and implemented companies’ social media strategy.Selected Accomplishments: • Responsible for the launch and growth of twelve social media pages. Gained 15,000+ (2000%) followers and likers by creating and launching social promotions, sweepstakes, and giveaways.

Rapidly advanced from an assistant coach position to head coach within first year. Responsible for coaching and mentoring over sixty-five student athletes on a daily basis while overseeing two assistant coaches. Managed expenses, budgets, fundraising events, home meets, travel itineraries, and workout programs. Key focus in addition to athletic goals, was to prepare student-athletes for life beyond graduation. Worked closely with kinesiology department professors to teach fitness and wellness classes. Selected Accomplishments: • Completed the renovation and updates of the McMurry University weight room single-handed over the summer. • Recruited and maintained a roster size of over ninety athletes per fiscal school year. • Made numerous NCCAA Indoor and Outdoor National Championship appearances with men and women teams. • Coached men and women’s teams to sweeping the American Southwest Conference Championship for Outdoor Track & Field in 2017. Women’s Championship for the American Southwest Conference in 2018.

Managed and created content for three separate television shows’ social media accounts. Marketed and sold sponsorships to various outdoor companies by organizing meetings at trade shows or cold calling and e-mailing. Collaborated with editors to produce television shows: Deer Gear TV and Americana Outdoors. Ensured sponsor’s needs were met regarding specific contract negotiations related to each sponsorship. Guided and filmed sponsor’s clients on hunts in south Texas as well as various fishing shows across the nation.