Will Cox Email & Phone Number

 Responsible for Sales/Marketing of $110M ceiling fan category for North America.  Manage a team of 3 Sales Managers, 26 Rep Agencies, Sales Admin Manager, Sales Analyst, Marketing Manager and 1 Planning Team Member. Part of the Executive Management Team. Responsible for Sales, Distribution and Marketing in the North American market that includes 1,600 dealers/showrooms, e-commerce, mass channel, and commercial. Increased sales from $60 million to $110 million.  Travel the market to gain specific knowledge regarding trends in the market and at retail. Established and actively managed yearly revenue and profit margin targets for each territory.  Developed and managed each market’s line plan based on category/product initiatives, local market conditions, market specific needs, and revenue/margin targets.  Drive Minka AIRE brand image in each marketplace by implementing yearly and seasonal marketing plans including PR, retail resources (POP), advertising, and marketing.  Responsible for sales and expense budgeting, forecasting, and achievement of financial objectives. Managed and set sales targets and distribution strategy for entire division. Report to the President of the Minka Group.

New York, Ny, Us

 Strategic and P&L responsibility for global business including sales, marketing, finance, sales operations, customer service and product merchandising. Responsible for Sales, Distribution and Marketing in the Global market that includes 1,600 dealers, 15 U.S. territories and 21 Int’l Distributors. Built inside and outside teams from scratch. Drove substantial growth and quadrupled the business. Establish and actively manage yearly revenue and profit margin targets for the division.  Responsible for marketing, sales, and expense budgeting, forecasting, and achievement of financial objectives.

Foothill Ranch, Ca, Us

 Responsible for Sales/Marketing of footwear division for the U.S., 9 International Oakley Subsidiaries and 32 Int’l Distributors around the world. Managed a team of 9 sales managers, 3 regional sales managers, 5 sales associates, an assistant BM, and a sales analyst. Work cohesively with design, marketing, advertising and merchandising to execute objectives and strategies. Set sales targets and distribution strategy for 9 Subsidiary Sales Managers and 3 Regional Sales Managers. Presented and promoted footwear program at sales meetings, key accounts, to board members and Wall Street analysts on a regular basis. Responsible for yearly/quarterly budgets and forecasts and execution of the overall departmental goals and P&L responsibility for the business unit.

Foothill Ranch, Ca, Us

 Responsible for eyewear and RX territory sales. Oakley’s #1 category. Managed and set sales targets for 5 outside sales representatives. Developed and implemented a strategic and tactical sales plan designed to achieve Oakley’s sales, profitability and distribution objectives.  Hired and trained new sales representatives and evaluated their performance.

Foothill Ranch, Ca, Us

 Responsible for the 1 Xcel (Oakley Visor Division) brand image in the US and Canada.  Managed and set targets for 14 outside sales representatives and evaluated their performance against their sales goals. Set strategic framework to achieve 1 Xcel’s sales, profitability and distribution objectives.

Foothill Ranch, Ca, Us

 Traveled the U.S. to present and promote the eyewear category to a wide scope of distribution channels. Trained in the physics of eyewear and lens technology.