Will C. Email & Phone Number

Redmond, Wa

In my most recent position, I led the development and implementation of overall strategy, product selection, go-to market plans, and lifecycle management of all AT&T Tablets, Wearables, First Net, and Mobile Broadband devices--$900M+ in annual device investment. I launched 8 to 10 devices annually and managed lifecycle of existing products within the integrated entertainment and wireless portfolio and in-market devices. I devised roadmaps and launch plans, overseeing a team of 8 tasked with implementation. I coordinated cross-functional teams to align departments for forecasts, reports, and product launches. I also provided key updates to senior leadership and stakeholders. My key accomplishments include:• I developed AT&T white-label tablet strategy from concept to market, delivering margin benefit while maintaining growth in category.• I consistently optimized market plan performance, revenue growth, and profitability objectives through meticulous products and services lifecycle management.• I recognized as a subject management expert (SME) of 5G and 4G LTE new product planning and development.

Boston, Ma

During this time, I oversaw 123 dealer locations and 555 national retail locations through 6 states, fostering relationships with management and developing plans to drive site revenue. I also supervised 70 employees. My key accomplishments include:• I achieved 120% of all customer growth, revenue, operating income, and retention measurements.• I developed and integrated a new device experience coupled with store remodel plans for dealer locations.

Boston, Ma

In this earlier position, I supervised 6 employees and managed all marketing initiatives—advertising, promotions, product development, sponsorships, customer lifecycle, and store merchandising— for the $2B New England market. My key accomplishments include:• I developed successful marketing programs, resulting in a 380 bps increase in market share over 3 years.• I partnered with local Boston media, WEEI Boston Bruins, Boston Marathon and the Boston Globe to create strategic integrated marketing and development programs. • I negotiated and implemented a WiFi solution for the Massachusetts Bay Transportation Authority trains.Earlier positions at AT&T Mobility & Entertainment Group:Senior Product Manager, Consumer Marketing (2003 to 2006)Senior Sales Manager, Wireless Data Services, West Region Los Angeles, CA (2000 to 2003)Product Marketing Manager, West Region Los Angeles, CA (1997 to 2000)