A digital leader with a proven record of influencing business growth by delivering great customer experience. With extensive experience across a spectrum of companies – from large commercial entities to disruptive start-ups – I‘m passionate about leading within organisations embracing digital to shape their business and, most importantly, help define their customer experience. Skills acquired include: Strategic leadership – formulating and executing customer-centric digital strategy.Design, delivery orchestration and lifecycle management of digital products that drive great customer outcomes and commercial return.Ecommerce management across high volume online and mobile properties. Leading operational responsibility of customer acquisition, conversion rate optimisation and digital content production. Exponent of design-led, agile methodologies. Broad digital marketing experience across paid, owned and earned channels. Leader of highly successful teams with an ability to shape diverse skill sets and personalities to achieve common objectives.At ease building relationships and influencing across functions and levels ¬- from C-level executives to operational teams. Ability to solve complex, multi-faceted business problems.P&L accountability, including significant revenue delivery.